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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,652 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

AM

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This course is super awesome. Lots of interesting tools and frameworks that are shared by the instructor and the assignments give you a wonderful chance to apply the same. I highly recommend it!

SC

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This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

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326 - 350 of 1,505 Reviews for The Strategy of Content Marketing

By ABUBAKAR H

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Sep 15, 2020

Its a great course for those who want to start their own business or to promote their content(any type of content). You will learn some techniques and strategies about it

By Tiana A

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Jun 9, 2020

It was a really helpful and fun course. I loved every assignment and video. I couldn’t wait to see all of them and learn all these new and exciting things about marketing.

By Lia A U

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May 12, 2020

great content served on the course. basics and advanced material are provided, everyone can learn and gain more knowledge which benefit personal and professional aspects.

By Сергей И

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Jul 26, 2020

Very effective course with a lot of information and interesting assignments to do. Although, I didn't like the fact that in mobile app you can't listen to the podcasts.

By Zama N

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May 27, 2020

Im glad I did it...first course i ever finished since i left high school some 16 years ago...im so proud of myself...i plan to take another one. Thank you team Ms Simon

By Andreea B I

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May 25, 2020

It was a really good course and exactly what I've been searching for.

I feel that I gain knowledge that I did not had before and this will help me in my future projects.

By SILVIA F

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Sep 9, 2024

consistency is key. Regularly publishing high-quality content that resonates with your audience builds trust and positions your brand as an authority in your industry.

By Leah K

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Jun 10, 2020

Very good introductory course, could do with a few more examples/samples of a what a strategy and editorial schedule looks like. Overall, very well structured course.

By Gaurav S

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Aug 22, 2020

It was an amazing experience learning about content marketing. I am just a fresher and it gave me huge boost to my Marketing skills. Very well taught by Sonia Simone.

By Maria M

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Aug 6, 2020

I loved the course, I find it very pragmatical and easy to follow. I liked several resources are used to improve learning experiences as videos, podcast, ebooks, etc.

By Taiye A

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Jun 24, 2020

Great course, very useful and relevant content for today's world. The course instructor is passionate and definately knows her onions. I highly recommend this course.

By Wande B

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May 12, 2020

This is a course not just for beginners but for all who want to excel in the content marketing space.

I therefore recommend it to everyone who seeks to improve daily.

By Pedro J C V

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Sep 12, 2020

It was a wonderfull course, I learned new things about Marketing that they will help me to develop my career. The instructor let the course going easy to understand.

By Venazio N

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Oct 31, 2020

This course has given me very insightful content strategies tips . The instructor Sonia Simone was very well effective in bringing out ideas in copywriting. Kudos!

By Daven P

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Jun 17, 2020

It helped me a lot in understanding how to get out there and create fascinating as well as meaningful content. It was very informative and specific at the same time

By Deleted A

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Apr 14, 2021

Muy bien el curso, me encanta el contenido, es muy interesantes y estoy aprendiendo de maravilla, hermosas explicaciones, todo con exactitud, estoy muy emocionado.

By Shalinee B

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May 7, 2020

Though there are many aspects that you know already but this course helped put all of them into context. It helped to create meaning out of the blur. Great course.

By Bola B M S

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Sep 18, 2021

It's an Excellent Course and a nice addition to my skills to know how to write the content of marketing in a very good way that the customer should buy my product

By James O

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May 23, 2020

Wonderful and well packaged course. I am so glad to participate in this course. Thanks to you Sonia and your team. It's really fascinating. High five for you all.

By Chaya M

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May 16, 2020

If you want to know how to create the good content with the right step thinking, this course will give your answer and teach how to step the good process thinking

By Soumodeep D

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May 4, 2020

the overall course is very helpful. the course helps me to gain new ideas like the 5P approach, 7A framework, and many more. the overall experience is very good.

By Yda P

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Oct 28, 2021

Excelente curso, magnifica insteuctora. Amé su tono de voz y su claridad didáctica. El inglés no es mi lengua nativa, y aún así entendí sus clases perfectamente

By Anastasia G

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Sep 5, 2021

Excellent course! Very well organized, strategically crafted. Super helpful tips and valuable information. Powerful examples and simple language used. Loved it!

By Monica R

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Jan 30, 2024

I really enjoyed this cours, the learning and useful tools. As its title says: the strategy of content marketing. It fulfilled all my expectations. Thank you !

By Disha S

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Aug 26, 2020

I enjoyed the course. Very well explained by the mentor. I learned a lot despite being new to the topic.Thanks UCdavis, Coursera ,Class central & Sonia Simone.