About this Course

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Flexible deadlines
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Beginner Level
Approx. 11 hours to complete
English
Subtitles: English, Romanian
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 11 hours to complete
English
Subtitles: English, Romanian

Offered by

University of Maryland, College Park logo

University of Maryland, College Park

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Introduction to Business Modeling

3 hours to complete
8 videos (Total 40 min), 6 readings, 1 quiz
8 videos
Welcome to Week One3m
What is a startup?3m
Customer, market, and value propostion6m
Product-market fit: The heart of the business model8m
Walk-through of the Business Model Canvas - Part 15m
Walk-through of the Business Model Canvas - Part 24m
How do you develop a business model?6m
6 readings
Welcome to Building the Business Model for Corporate Entrepreneurs3m
Meet Dan Gordon3m
Connect with your Classmates1m
Our Recommended Textbook for the Course3m
Download the Business Model Canvas Poster1m
Explore the Online Master of Professional Studies in Technology Entrepreneurship5m
Week
2

Week 2

3 hours to complete

Customer Discovery and Customer Validation

3 hours to complete
7 videos (Total 40 min), 2 readings, 1 quiz
7 videos
Why talk to customers? What do they know?5m
How to get insights from customers11m
Building a pipeline of customer interviews5m
What to do before the interview5m
What to do after the interview3m
Cold calling 1016m
2 readings
Talking to Humans3m
How to Interview a Customer (Optional)10m
Week
3

Week 3

3 hours to complete

Customer Segmentation and Analysis

3 hours to complete
12 videos (Total 95 min), 7 readings, 2 quizzes
12 videos
Why have customer segments at all?6m
Customer segments, value propositions, and product features12m
Customer types8m
Customer segments and business models6m
Customer archetypes4m
Minimum viable product (MVP)7m
Market size and sizing8m
Physical and virtual goods12m
Market types10m
B2C and B2B markets9m
Crossing the chasm5m
7 readings
An Introduction to Customer Segmentation10m
In the Digital Era, People, Not Processes, Are Key (Optional)10m
Know Your Customers’ “Jobs to Be Done” (Optional)10m
What Is Value? The Costco Value Proposition (Optional)10m
The Lean Startup Methodology (Optional)10m
How To Design Your Next Minimum Viable Product (Optional)10m
Business Model Generation10m
2 practice exercises
Value Proposition and Customer Segment Analysis2m
Customer Types and Customer Archetypes Analysis2m
Week
4

Week 4

2 hours to complete

Creating the Business Model for the Corporate Venture

2 hours to complete
10 videos (Total 66 min), 6 readings, 1 quiz
10 videos
The funnel of customer engagement10m
What is a channel?10m
Product-channel fit7m
Cost structure6m
The rest of the business model canvas3m
Key activities9m
Key partnerships8m
Key resources5m
Final Thoughts1m
6 readings
The Elements of Value (Optional)10m
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10m
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10m
Business Model Generation10m
How To Turn Corporations Into Innovation Machines (Optional)10m
Earn a Degree Online in Entrepreneurship and Innovation5m
1 practice exercise
Developing Your Business Model18m

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About the Corporate Entrepreneurship: Innovating within Corporations Specialization

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

Frequently Asked Questions

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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