Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization
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Syllabus - What you will learn from this course
Introduction to Business Modeling
Customer Discovery and Customer Validation
Customer Segmentation and Analysis
Creating the Business Model for the Corporate Venture
Reviews
- 5 stars77.94%
- 4 stars17.64%
- 3 stars2.94%
- 1 star1.47%
TOP REVIEWS FROM BUILDING THE BUSINESS MODEL FOR CORPORATE ENTREPRENEURS
Really enjoyed the course. The concepts were presented in a very practical manner, with great examples and optional reading material.
It was a great experience learning from University of Maryland
Great course with so much precise information, process and examples.
The focus is on how to develop the full business model
Understanding of business model easily from this course.
About the Corporate Entrepreneurship: Innovating within Corporations Specialization

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