Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization
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Syllabus - What you will learn from this course
Introduction to Business Modeling
Customer Discovery and Customer Validation
Customer Segmentation and Analysis
Creating the Business Model for the Corporate Venture
Reviews
- 5 stars77.94%
- 4 stars17.64%
- 3 stars2.94%
- 1 star1.47%
TOP REVIEWS FROM BUILDING THE BUSINESS MODEL FOR CORPORATE ENTREPRENEURS
It was a great experience learning from University of Maryland
Great course with so much precise information, process and examples.
The focus is on how to develop the full business model
I enjoyed learning a new way of helping smaller businesses get started. It is faster and more compacted.
Understanding of business model easily from this course.
About the Corporate Entrepreneurship: Innovating within Corporations Specialization

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