Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization
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Course 2 of 5 in the
Beginner Level
Approx. 11 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessFlexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 5 in the
Beginner Level
Approx. 11 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
2 hours to complete
Introduction to Business Modeling
2 hours to complete
8 videos (Total 40 min), 6 readings, 1 quiz
3 hours to complete
Customer Discovery and Customer Validation
3 hours to complete
7 videos (Total 40 min), 2 readings, 1 quiz
4 hours to complete
Customer Segmentation and Analysis
4 hours to complete
12 videos (Total 95 min), 7 readings, 2 quizzes
3 hours to complete
Creating the Business Model for the Corporate Venture
3 hours to complete
10 videos (Total 66 min), 6 readings, 1 quiz
Reviews
- 5 stars77.94%
- 4 stars17.64%
- 3 stars2.94%
- 1 star1.47%
TOP REVIEWS FROM BUILDING THE BUSINESS MODEL FOR CORPORATE ENTREPRENEURS
by RCApr 30, 2020
It was a great experience learning from University of Maryland
by VMNov 24, 2016
Great course with so much precise information, process and examples.
The focus is on how to develop the full business model
by ASJan 31, 2019
Understanding of business model easily from this course.
by NAAug 31, 2020
I really liked the way Mr. Daniel Gordon delivers his point of view.
About the Corporate Entrepreneurship: Innovating within Corporations Specialization

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