Creación de una tienda virtual

This course is part of E-commerce y estrategia de negocios digitales Specialization

Instructors: Jorge Fajardo

Included with Learn more

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Identificar los elementos fundamentales para desarrollar una marca en el entorno digital.
Reconocer las principales etapas de creación y desarrollo de una tienda virtual.
Aplicar conceptos básicos de diseño web para comprender cómo un sitio puede facilitar la experiencia de compra online.

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Build your subject-matter expertise

This course is part of the E-commerce y estrategia de negocios digitales Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Crear una tienda virtual requiere combinar una identidad de marca coherente con una planificación adecuada del negocio y un diseño que facilite la experiencia de compra. En este curso, conocerás los elementos fundamentales para desarrollar una tienda online y comprenderás las etapas que intervienen en la creación de un negocio virtual.

Explorarás cómo construir una marca en el entorno digital y analizarás los pasos necesarios para desarrollar una tienda virtual, desde la planificación del proyecto hasta las decisiones relacionadas con su diseño. También conocerás herramientas y recomendaciones para diseñar sitios web que acompañen el proceso de comercio electrónico y respondan a las necesidades de los usuarios. Al finalizar, podrás reconocer los componentes esenciales de una tienda virtual, comprender las etapas de desarrollo de un proyecto de comercio electrónico e identificar principios de diseño web que contribuyan a una experiencia de compra efectiva. Estos conocimientos te permitirán entender mejor cómo se estructura una tienda online y qué aspectos deben considerarse al planificar su presencia digital.

En este curso analizarás las estrategias para crear una marca en el mundo digital. También conocerás cómo crear una tienda virtual desde cero, paso a paso. Finalmente, adquirirás tips para que el diseño del sitio acompañe al proceso del e-commerce de manera adecuada.

What's included

2 videos6 readings4 assignments

2 videosTotal 5 minutes

Branding2 minutes
Etapas en el desarrollo de un proyecto online3 minutes

6 readingsTotal 105 minutes

Branding (parte 1)20 minutes
Branding (parte 2)15 minutes
Etapas en el desarrollo de un negocio virtual20 minutes
E-commerce: cómo crear una tienda virtual15 minutes
Herramientas y consejos para un diseño exitoso20 minutes
Diseño efectivo en sitios web15 minutes

4 assignmentsTotal 60 minutes

Quiz formativo10 minutes
Quiz formativo10 minutes
Quiz formativo10 minutes
Quiz sumativo30 minutes

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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Jorge Fajardo

Universidad de Palermo

5 Courses13,361 learners

Offered by

Universidad de Palermo

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