E-Business: Marketing digital

This course is part of E-commerce y estrategia de negocios digitales Specialization

Instructors: Jorge Fajardo

Included with Learn more

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Reconocer las aplicaciones del email marketing y del marketing directo por correo electrónico.
Comprender los fundamentos del posicionamiento en motores de búsqueda para mejorar la visibilidad online.
Identificar estrategias de optimización de redes sociales para potenciar la presencia digital de un negocio.

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Build your subject-matter expertise

This course is part of the E-commerce y estrategia de negocios digitales Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

El marketing digital permite a las empresas llegar a sus audiencias, mejorar su visibilidad en Internet y fortalecer su presencia en el entorno online. En este curso, conocerás distintas estrategias para promocionar un negocio mediante herramientas digitales y comprenderás cómo pueden contribuir a sus objetivos de marketing.

Explorarás el email marketing como herramienta de comunicación directa con los usuarios y aprenderás sobre el posicionamiento en motores de búsqueda para mejorar la visibilidad de un negocio en Internet. También estudiarás la optimización de redes sociales y su papel en el desarrollo de una presencia digital que potencie los objetivos de una empresa. Al finalizar, podrás identificar las características de diferentes técnicas de marketing digital, comprender los fundamentos del email marketing y del posicionamiento en buscadores, y reconocer estrategias de optimización de redes sociales. Estos conocimientos te ayudarán a entender cómo las empresas pueden aprovechar distintos canales digitales para promocionar sus actividades y fortalecer su presencia online.

En este curso conocerás trucos y técnicas para utilizar el e-mail como una herramienta de marketing. Además, identificarás técnicas para lograr posicionar al negocio en las primeras posiciones en las búsquedas, especialmente de Google. Por último, conocerás estrategias para optimizar el uso de las redes sociales que potencien al negocio.

What's included

2 videos6 readings4 assignments

2 videosTotal 6 minutes

E-mail marketing3 minutes
Redes sociales3 minutes

6 readingsTotal 120 minutes

E-mail marketing20 minutes
Marketing directo con e-mail15 minutes
Posicionamiento en motores de búsqueda (parte 1)20 minutes
Posicionamiento en motores de búsqueda (parte 2)15 minutes
Optimización de redes sociales (parte 1)20 minutes
Optimización de redes sociales (parte 2)30 minutes

4 assignmentsTotal 60 minutes

Quiz sumativo30 minutes
Quiz formativo10 minutes
Quiz formativo10 minutes
Quiz formativo10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Jorge Fajardo

Universidad de Palermo

2 Courses13,355 learners

Offered by

Universidad de Palermo

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