Publicidad en Internet y Content Marketing

This course is part of E-commerce y estrategia de negocios digitales Specialization

Instructors: Jorge Fajardo

Included with Learn more

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Identificar formatos y conceptos fundamentales de la publicidad en Internet, incluidos los banners.
Reconocer distintas formas de desarrollar campañas publicitarias en redes sociales.
Distinguir las características y funciones generales de Google Ads y Google AdSense.

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Shareable certificate

Add to your LinkedIn profile

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logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the E-commerce y estrategia de negocios digitales Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

La publicidad en Internet ofrece a las empresas distintas alternativas para promocionar sus productos, servicios y actividades en el entorno digital. En este curso, conocerás los conceptos fundamentales de la publicidad online y explorarás diferentes formas de desarrollar campañas publicitarias para llegar a las audiencias a través de canales digitales.

Estudiarás formatos publicitarios en Internet, como los banners, y analizarás las posibilidades que ofrecen las redes sociales para realizar campañas de promoción. También conocerás las dos herramientas publicitarias de Google abordadas en el curso: Google Ads y Google AdSense, y comprenderás sus funciones dentro del entorno de la publicidad digital. Al finalizar, podrás reconocer diferentes formatos de publicidad en Internet, identificar opciones para desarrollar campañas publicitarias en redes sociales y distinguir las características generales de Google Ads y Google AdSense. Estos conocimientos te ayudarán a comprender las alternativas disponibles para promocionar un negocio online y el papel que desempeña la publicidad digital en las estrategias empresariales.

En este curso te introducirás en los conceptos generales de la publicidad en Internet, como los banners, y las distintas formas de comercializarse. Además, conocerás las diferentes maneras de hacer campañas publicitarias en las redes sociales más conocidas. Finalmente, analizarás las dos formas de publicidad que tiene Google: Google Ads y Google AdSense.

What's included

1 video7 readings5 assignments

1 videoTotal 2 minutes

Publicidad en internet2 minutes

7 readingsTotal 110 minutes

Publicidad en Internet (parte 1)30 minutes
Publicidad en Internet (parte 2)15 minutes
Publicidad en redes sociales (parte 1)20 minutes
Publicidad en redes sociales (parte 2)15 minutes
Publicidad en Google (parte 1)10 minutes
Publicidad en Google (parte 2)15 minutes
¿Listo para el siguiente paso?5 minutes

5 assignmentsTotal 105 minutes

Quiz formativo10 minutes
Quiz formativo10 minutes
Quiz formativo10 minutes
Quiz sumativo30 minutes
Quiz sumativo45 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Jorge Fajardo

Universidad de Palermo

2 Courses13,355 learners

Offered by

Universidad de Palermo

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