This course is part of the Business English for Non-Native Speakers Specialization

Kin Tang +1 more instructor

Offered By

Business English for Non-Native Speakers SpecializationThe Hong Kong University of Science and Technology

About this Course

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This course aims to prepare you for working in an cross-cultural Business setting. We'll learn about common cross-cultural theories and how they are relevant to everyday business practices in a globalised world. By combining all of your vocabulary, reading, speaking, and writing skills that you acquired in the previous three courses, you will learn how language plays an important role in cross-cultural communication. You will also enhance your cross-cultural understanding and will be able to use vocabulary, tone and style, and spoken and written communication skills within a cross-cultural Business context. Skills learned in this course help prepare you to deliver the professional business presentation in the Capstone project.
After completing this course, you will be able to:

- identify possible cross-cultural issues and misunderstandings in communication
- apply strategies to overcome possible cross-cultural issues and misunderstandings in communication
- produce documents with an appropriate style for business communication purposes within a cross-cultural situation
- deliver a speech with an appropriate style for business communication purposes within a cross-cultural situation

Shareable Certificate

Earn a Certificate upon completion

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Start instantly and learn at your own schedule.

Course 4 of 5 in the

Business English for Non-Native Speakers Specialization

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 22 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, Korean, German, Russian, Turkish, English, Spanish

Instructors

Instructor rating

4.43/5 (48 Ratings)

Kin Tang

Instructor

Center for Language Education

205,913 Learners

5 Courses

Delian Gaskell

Instructor

Center for Language Education

205,913 Learners

5 Courses

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 4 of 5 in the

Business English for Non-Native Speakers Specialization

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 22 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, Korean, German, Russian, Turkish, English, Spanish

Offered by

The Hong Kong University of Science and Technology

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.

Syllabus - What you will learn from this course

Content Rating95%(3,169 ratings)

Week

Week 1

1 hour to complete

Welcome module

Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.

1 hour to complete

1 video (Total 4 min), 4 readings

1 video

Welcome3m

4 readings

Objectives and outcomes10m

Learning how to learn10m

Learning vocabulary10m

The HKUST Grammar Guide10m

Week

Week 2

5 hours to complete

What is culture?

Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic cultural theories and language skills you will use in general cross-cultural business situations. You will also be introduced to vocabulary and language skills common to business communications.

5 hours to complete

4 videos (Total 21 min), 7 readings, 4 quizzes

4 videos

What is culture?5m

English as a Lingua Franca8m

Challenging grammar: comparative and superlative forms2m

Challenging English sounds /ʃ/ "sherry" and /ʧ/ "cherry"s3m

7 readings

Objectives and outcomes10m

Vocabulary prep10m

Can we define culture?10m

Objectives and outcomes10m

Vocabulary list10m

More on comparative and superlative forms10m

Relatively, rather, compared to10m

3 practice exercises

Vocabulary practice30m

Module 230m

Week

Week 3

7 hours to complete

Culture and communication strategies

Welcome to Week 3! This week we will cover Module 3 where we introduce you to ways of cultural understanding can guide business communication strategies basic and the language skills you will use in general cross-cultural business situations. You will also be introduced to vocabulary and language skills common to business communications.

7 hours to complete

9 videos (Total 73 min), 8 readings, 6 quizzes

9 videos

Digital communication8m

The cultural situation - Part 110m

The cultural situation - Part 210m

Cultural strategy - Writing7m

Cultural strategy: Speaking (Part 1)12m

Cultural strategy: Speaking (Part 2)9m

Challenging English Grammar: Connective choice3m

Challenging English Sounds - /ŋ/ “thing” and /ŋk/ “think”5m

Rhythm, stress and pausing5m

8 readings

Vocabulary prep10m

Cross-cultural communication barriers10m

Avoiding cultural faux pas in international business10m

Objectives and outcomes10m

Vocabulary list10m

Adverb and Connective Choice10m

List of conjuncts10m

Peer review practice: Sample of a culturally insensitive email10m

4 practice exercises

Vocabulary prep30m

Vocabulary practice30m

Culturally insensitive email: peer review practice30m

Module 330m

Week

Week 4

5 hours to complete

Culture and management communication

Welcome to Week 4! This week we will cover Module 4 where we introduce you to common cultural frameworks used in the business world, how theories inform management in cross-cultural situations and language skills you will use in management situations. You will also be introduced to vocabulary and language skills common to business communications.

5 hours to complete

5 videos (Total 31 min), 5 readings, 4 quizzes

5 videos

Hofstede's cultural dimensions9m

Cross-cultural communication skills for management8m

Directness of language7m

Challenging English Grammar:The continuous tense2m

Challenging English sounds: /w/ "west"-v- /v/ "vest"4m

5 readings

More on Hofstede's cultural dimensions10m

Hofstede’s Cultural Dimensions: applications, further studies, and criticisms10m

Objectives and outcomes10m

Vocabulary list10m

More on the continuous (past, present, future)10m

2 practice exercises

Vocabulary practice30m

Module 430m

About the Business English for Non-Native Speakers Specialization

This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

More questions? Visit the Learner Help Center.

Business English for Cross-cultural Communication