This course aims to prepare you for working in an cross-cultural Business setting. We'll learn about common cross-cultural theories and how they are relevant to everyday business practices in a globalised world. By combining all of your vocabulary, reading, speaking, and writing skills that you acquired in the previous three courses, you will learn how language plays an important role in cross-cultural communication. You will also enhance your cross-cultural understanding and will be able to use vocabulary, tone and style, and spoken and written communication skills within a cross-cultural Business context. Skills learned in this course help prepare you to deliver the professional business presentation in the Capstone project.
This course is part of the Business English for Non-Native Speakers Specialization
Offered By
Business English for Non-Native Speakers SpecializationThe Hong Kong University of Science and TechnologyAbout this Course
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Shareable Certificate
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Course 4 of 5 in the
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Approx. 21 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 21 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish
Offered by
The Hong Kong University of Science and Technology
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Syllabus - What you will learn from this course
1 hour to complete
Welcome module
Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
1 hour to complete
1 video (Total 4 min), 4 readings
1 video
Welcome3m
4 readings
Objectives and outcomes10m
Learning how to learn10m
Learning vocabulary10m
The HKUST Grammar Guide10m
4 hours to complete
What is culture?
Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic cultural theories and language skills you will use in general cross-cultural business situations. You will also be introduced to vocabulary and language skills common to business communications.
4 hours to complete
4 videos (Total 21 min), 7 readings, 4 quizzes
4 videos
English as a Lingua Franca8m
Challenging grammar: comparative and superlative forms2m
Challenging English sounds /ʃ/ "sherry" and /ʧ/ "cherry"s3m
7 readings
Objectives and outcomes10m
Vocabulary prep10m
Can we define culture?10m
Objectives and outcomes10m
Vocabulary list10m
More on comparative and superlative forms10m
Relatively, rather, compared to10m
3 practice exercises
Vocabulary practice30m
Vocabulary practice30m
Module 230m
7 hours to complete
Culture and communication strategies
Welcome to Week 3! This week we will cover Module 3 where we introduce you to ways of cultural understanding can guide business communication strategies basic and the language skills you will use in general cross-cultural business situations. You will also be introduced to vocabulary and language skills common to business communications.
7 hours to complete
9 videos (Total 73 min), 8 readings, 6 quizzes
9 videos
The cultural situation - Part 110m
The cultural situation - Part 210m
Cultural strategy - Writing7m
Cultural strategy: Speaking (Part 1)12m
Cultural strategy: Speaking (Part 2)9m
Challenging English Grammar: Connective choice3m
Challenging English Sounds - /ŋ/ “thing” and /ŋk/ “think”5m
Rhythm, stress and pausing5m
8 readings
Vocabulary prep10m
Cross-cultural communication barriers10m
Avoiding cultural faux pas in international business10m
Objectives and outcomes10m
Vocabulary list10m
Adverb and Connective Choice10m
List of conjuncts10m
Peer review practice: Sample of a culturally insensitive email10m
4 practice exercises
Vocabulary prep30m
Vocabulary practice30m
Culturally insensitive email: peer review practice30m
Module 330m
4 hours to complete
Culture and management communication
Welcome to Week 4! This week we will cover Module 4 where we introduce you to common cultural frameworks used in the business world, how theories inform management in cross-cultural situations and language skills you will use in management situations. You will also be introduced to vocabulary and language skills common to business communications.
4 hours to complete
5 videos (Total 31 min), 5 readings, 4 quizzes
5 videos
Cross-cultural communication skills for management8m
Directness of language7m
Challenging English Grammar:The continuous tense2m
Challenging English sounds: /w/ "west"-v- /v/ "vest"4m
5 readings
More on Hofstede's cultural dimensions10m
Hofstede’s Cultural Dimensions: applications, further studies, and criticisms10m
Objectives and outcomes10m
Vocabulary list10m
More on the continuous (past, present, future)10m
2 practice exercises
Vocabulary practice30m
Module 430m
Reviews
TOP REVIEWS FROM BUSINESS ENGLISH FOR CROSS-CULTURAL COMMUNICATION
by AEFeb 15, 2017
It was an amazing experience to me for the very first time I studied online. I learned a lot. I enjoyed learning with COURSERA.\n\nEverything was great!
by TMMay 4, 2020
It has been a great learning experience...I learned common cultural theories and how culture plays a key role in shaping global business practices.
by NHMay 2, 2020
A very informative course that has enhanced my communication skills further particularly in the context of cross-culture communication.
by VBOct 21, 2019
This course is Awesome to learn about culture from other countries . Hofstede cross cross culture is very excellent to learned .
About the Business English for Non-Native Speakers Specialization
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
More questions? Visit the Learner Help Center.
