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Back to Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Learner Reviews & Feedback for Design-Led Strategy: Design thinking for business strategy and entrepreneurship by The University of Sydney

4.6
stars
517 ratings
143 reviews

About the Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

JJ

Aug 20, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

NL

Aug 18, 2020

This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.

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126 - 141 of 141 Reviews for Design-Led Strategy: Design thinking for business strategy and entrepreneurship

By Denis F d S

May 08, 2019

Very good and practical. Even though it's a virtual course, thought it was really interactive.

By Harul M

Mar 06, 2019

Very good course for a solid introduction on design thinking for business strategy.

By Mathew N

Apr 03, 2020

Good insight on design thinking and its application in Corporate environment.

By Kartikey G

Jul 11, 2020

A good primer and experience on business strategy and design thinking.

By Bhavesh L

Jun 15, 2020

Fruitful course with excellent content & tutor.

By TAM H Y

Feb 09, 2019

A good introduction to Design Strategy.

By Alessandra C

Sep 18, 2020

very interesting and well explained

By Ivan T

Jan 03, 2020

nice and concise course.

By Andy R

Feb 11, 2019

Clear video, concise!

By Anadi S

Sep 06, 2020

Great content

By Filipe V G

May 30, 2020

The course is a very good introduction about the exposed subjects. Even better if:

-Use more examples when explaining principles. The course ends up very superficial and theoretical even with the cases used they just talk about things but they haven't shown any real example. It would be much better they show real examples of each section (persona, MVP, prototype, canvas...)

-Lots of links from the reading materials are offline

-Most of the links are not very useful and from good sources. I'd expect more resources as the one used in the first week from HBS

By Steeve P

Jul 11, 2020

Good overview of the design thinking process, but despite the title, it is still very focused on digitization products. I was hoping that there would be more comparing and contrasting with established strategy frameworks.

By Tishia Q

Jul 15, 2020

The material is a bit old and this format makes it really easy for people to slack off and cheat.

By Felipe E V C

Jul 12, 2020

This course is extremely basic and isn't really worth your time. The weekly assignments aren't challenging nor highly revealing and the whole course could've been summarized in a single week as part of a bigger one. The final assessment is the creation of a Business Model Canvas which isn't really explained in the lessons and you could just Google how to make it if you've never seen one before. The main instructor Eric Knight barely appears in the course and all the lessons are provided by Dr Carla Harris; this is actually the only good thing about the course since she is very well prepared and knowledgeable. Still there are way better design thinking courses in Coursera so check out those before because sadly this one isn't worth it.

By Emily C

Oct 12, 2020

Not intermediate at all- beginner's class for Design Thinking. Lack of Strategy component- just 99% design thinking.