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Learner Reviews & Feedback for Introduction to the Digital Advertising Landscape by University of Colorado Boulder

4.5
stars
321 ratings
86 reviews

About the Course

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities....

Top reviews

LL

Mar 12, 2020

I think being more clear on the fact that the discussions are key to finishing the course would be helpful. I had to go back through and respond to the questions. :)

VL

Feb 3, 2020

Me pareció un muy buen curso, con una gran cantidad de información útil para tomar en consideración al trabajar en marketing digital. Muy recomendable.

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26 - 50 of 85 Reviews for Introduction to the Digital Advertising Landscape

By Sanjana R

Jun 16, 2020

I totally enjoyed taking this specialization! It was very informative and interesting.

By Andrea B

Mar 17, 2021

Excelente curso introductorio. Plataforma completamente amigable. Contenido conciso

By Hernan R

Apr 13, 2020

Very interesting course. it gives you a good introduction to digital advertising.

By Troy G

Feb 1, 2021

Wonderful course. There are meaningful and actionable insights from this course.

By Sakshata M

May 23, 2020

Very helpful and is actually a great way to learn something new sitting at home.

By MD F H

Oct 24, 2020

Learned a lot , this gives me a skill of digital advertising .

Thanks Coursera.

By Fabiola A A S

Jun 6, 2020

Excelent course, a great explanation of the basic digital advertising world.

By Jatin K

Jul 31, 2020

perfect for people who are looking digital advertising form the starting.

By Naman K

Jun 1, 2020

Very convenient and really useful course. Gave me alot of knowledge.

By Akshay G

May 11, 2020

Great course for basics of programmatic, video, search, social media

By Heydar G

Jan 26, 2021

Very structured and clear materials. Highly recommended. Thank you!

By RA.RAM N

Jul 12, 2020

This course was helpful to me to gain skills in digital marketing

By rizky k

Jan 26, 2020

it was very insightful for me as advertising lecturer

By Berkay S

Sep 18, 2021

It was awesome. Everything was very instructive.

By Amir M M L

Feb 15, 2020

Great Course , Helped me expanding my knowledge

By Ramesh M B

Apr 19, 2021

Excellent Course for all marketing students

By Héctor J O

Jul 17, 2020

Great Introduction to Digital Advertising

By Moad M M

Oct 8, 2020

thank's for all Coursera and trade desk

By FELIPE A R

Jun 24, 2020

excelente curso, gracias desde Colombia

By Guillermo A R N

Nov 18, 2020

Very clear and straight to the point!

By María E N P

Feb 11, 2021

Great course. I highly recomend it

By Donnaleiz R

Nov 13, 2020

easy to follow and engaging

By Anna B

Apr 28, 2021

Lots of great information.

By adissa b

Mar 17, 2021

tres bon cour

By SUBHAM D

Oct 12, 2020

its awsome