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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

2,899 ratings
624 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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276 - 300 of 610 Reviews for Digital Marketing Analytics in Practice

By Nourdine E H

Dec 3, 2017

great course and great teacher!

By Favian R

Aug 4, 2020

Excellent course, thanks Kevin

By Kartik D

Oct 4, 2020

great course had a lot of fun


May 17, 2020

excellent teaching experience


Apr 19, 2020

Very good and helpful course!

By Lisa B

Jun 1, 2017

Great course. I leaned a lot.

By zengo

Oct 3, 2016

Great insights and enjoyable.

By Podshivalova I

Jul 6, 2020

Very interesting and useful!

By Mateo C G

Aug 22, 2019

Great course, learned a lot.

By Romain V

Oct 7, 2016

Very interesting and challe


Aug 28, 2020

Got to learn new concepts


May 24, 2017

Great feedback and course

By Pranav J

Mar 26, 2017

Very good and informative

By Amanda O

Nov 9, 2016

Great! I learned a lot !

By Mohamed G

Jun 6, 2016

this course is very nice

By Mrs A S

Oct 29, 2020

Instructor is very good

By Chimun K N

May 21, 2020

Fantastic course indeed

By Cesar R

Aug 13, 2016

Teacher has no parallel


May 5, 2020

Excellent presentation

By Alberto O

Apr 3, 2017

It was really helpful.

By Sanfora D

Jun 3, 2016

Great way of tutoring.

By Dr.kalyan S

Aug 10, 2020

Simply the best......

By agastya s

Mar 28, 2020

content was very good

By Petra S

Dec 11, 2016

This course is great.

By Willfredo P B M

Nov 4, 2020

two thumbs up!!!!!!!