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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

2,860 ratings
609 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.


Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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301 - 325 of 595 Reviews for Digital Marketing Analytics in Practice

By Nurlan T

Aug 07, 2019

Excellent course

By Shubham D

Jul 13, 2019

Very good course

By Elyin M S G

Jun 23, 2019

Great Proffesor.

By Renato A S A

Apr 29, 2018

Great course!!!!

By Antony J L

Apr 09, 2018

Very good course

By Mr. G V M

Jul 14, 2020

Amazing course.

By Lai K P

Jul 11, 2020

Very insightful

By Jaime A M B

May 19, 2018

Awesome course!

By Esperanza I C

Nov 13, 2017

Excelente curso


Jul 08, 2017

***Very nice***

By Joe D

Jul 07, 2016

amazing course!

By Vaso K

Feb 07, 2016

Hard but useful


Sep 22, 2020

great insights

By Simran W

Jun 07, 2020

Great learning


Mar 23, 2017

Good insights!

By Andre E

Feb 20, 2017

Great insight.

By William J B

Mar 30, 2016

Geat stuff....

By Kristen S

Mar 13, 2016

Great course!!

By Joel D B C

Sep 10, 2020

Great Course.

By Pulkit S

Apr 05, 2020

Great course.

By Rizwan H

Oct 12, 2019

great love it

By Natalia M G A

Jul 09, 2019

Great course!

By Alex W

Jun 10, 2018

Great course!

By Desislava M

Jul 13, 2017

Great course!

By Anupam D

Aug 16, 2016

Great course.