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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
2,843 ratings
604 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

TC

Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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476 - 500 of 590 Reviews for Digital Marketing Analytics in Practice

By Rajkumar A

Dec 27, 2015

Simple, Practical and Crisp.

By vikram R

Apr 14, 2020

Great learning experience.

By Danielle L

Aug 03, 2019

Great, informative course.

By Marco A S

Aug 28, 2017

Very clear and insightful

By Kristo R

Sep 03, 2015

Basic, but good knowledge

By Raj

Oct 23, 2019

Highly useful course

By Amir s

Jan 24, 2017

It is a good course

By Jacky Y

Mar 07, 2016

No actual practice

By Ahmed Z

Mar 15, 2016

Great. Thank you.

By K.S.Bhuvanesh

Sep 14, 2015

Awesome course

By Sunidhi P N

Aug 24, 2020

Amazing info

By Weili Y

Oct 08, 2017

Very useful~

By Nikhil G S

Mar 28, 2020

exceptional

By Suresh B

Feb 18, 2017

It was good

By geksut

May 06, 2016

I love it!

By SANO A

Aug 18, 2016

Great!

By Venkatesh m

Sep 25, 2020

good

By Sani K

Sep 21, 2020

Good

By sherif E A R

Jul 19, 2020

good

By Muthukumaran M

Apr 27, 2020

Good

By qizhou c

Feb 06, 2020

Hard

By Ahmed S M A

May 23, 2018

good

By Svetlana I

Feb 13, 2018

good

By Bishoy m

Jul 24, 2017

good

By Muhammad S A

Sep 25, 2020

ok