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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,240 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.


Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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226 - 250 of 695 Reviews for Digital Marketing Analytics in Practice

By Kim P U

Sep 24, 2020

Clear topics and explanations. Well-prepared slides and transcripts

By Ethan S C

Jul 18, 2018

Excellent view of the applications for Digital Marketing Analytics.

By Michiel D H

Jul 17, 2016

Very insightful, a great combo of theory and practical information.


Jun 25, 2020

very nice course to understand the Digital Marketing & its basics.

By Gulnaz B

Dec 30, 2019

Love it! All materials are easy to catch and practice right there.

By Rushabh D

Apr 6, 2020

Really good course with a lot of relevant and useful information.

By Israa M R

Aug 19, 2018

i have huge knowledge from this course i will use it in my career

By Jay R

Jul 17, 2017

It's a very well structured course. I really enjoyed the journey!

By Marcos F

Aug 10, 2021

complete information and data to increase my professional skills

By Alexandre R

Jun 30, 2019

Excelente curso. Realmente as aulas ensinam a prática. Parabéns

By Karolina K

Jul 11, 2017

This course was indeed very good - informative and challenging.

By avishek m

Jan 14, 2016

Very useful and lucidly taught by a very learned person. Thanks

By Kerwin R F

Oct 11, 2021

Great class. with relevant information. I enjoyed this course

By Cesar S

Jul 27, 2020

Excellent tools to analyze data. But the course is too short.

By Shalabh D

May 17, 2020

Very relevant for Marketers across B2B and B2C organizations.

By mubasher a

Oct 9, 2020

This is what everyone needs to take before starting analysis

By Ozair I

Oct 29, 2022

Informative and the best in Marketing. Highly recommended!

By Vishwas N

Apr 13, 2022

one of the best course top level of understanding course

By Carmen C

Oct 1, 2015

Very practical, clear concepts and very useful information

By Carolyn G

Mar 21, 2022

A well done course, from one of the experts in the field!

By Chris E D

May 10, 2020

Fantastic course! I'm already applying what I've learned.

By 武利鑫

Aug 12, 2016

very useful ,thank your very much . I will learn it again

By Md A R S

Aug 27, 2020

Learn new things about digital analytics.

I'm satisfied:)

By x

Jun 5, 2020

Good course from an experienced, real world perspective.

By Rafay Z

Sep 7, 2021

A great course that provides steady base for analytics