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Learner Reviews & Feedback for Digital Analytics for Marketing Professionals: Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
2,762 ratings
578 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

TC

Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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226 - 250 of 566 Reviews for Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

By Anthony A D

Dec 24, 2017

Great course! Beneficial in many ways.

By Ahmed S

Sep 09, 2016

Great Course , thank you Kevin Hartman

By Iryna

Apr 15, 2016

Good theoretical and practial lessons.

By Edson d O V

May 03, 2018

Good Course! Great Specialization!!!

By Mai L

Dec 04, 2017

Very interesting and helpful course!

By Marcio

Jun 24, 2017

Amazing course with a great content.

By Siddharth

Jul 09, 2020

Not an easy course to learn,but fun

By ADIL A

May 11, 2020

Very great addition in my knowledge

By Hassan S

Jan 31, 2018

Great course. Strongly recommended.

By Jaime O Z

May 21, 2018

Great course. Totally recommended.

By Raphael d S

Feb 12, 2018

I was very pleased with the course

By Hamza H

Dec 19, 2015

Excellent Course. Quality classes.

By Chloe c

Apr 05, 2020

very useful information to learn!

By Simon P d G

Apr 11, 2018

just need an update of the course

By vidisha s

Jun 24, 2019

Very useful course all together.

By Saurav K

Jul 06, 2020

This course was really helpful.

By Jolene M

Apr 21, 2020

Very interesting and complete !

By Hailemariam K G

May 18, 2019

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By Nourdine E H

Dec 03, 2017

great course and great teacher!

By Favián O R M

Aug 04, 2020

Excellent course, thanks Kevin

By AMAN S C

May 17, 2020

excellent teaching experience

By PIMMADA S

Apr 19, 2020

Very good and helpful course!

By Lisa B

Jun 01, 2017

Great course. I leaned a lot.

By zengo

Oct 03, 2016

Great insights and enjoyable.

By Podshivalova I

Jul 06, 2020

Very interesting and useful!