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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,240 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.


Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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251 - 275 of 696 Reviews for Digital Marketing Analytics in Practice

By Rafay Z

Sep 7, 2021

A great course that provides steady base for analytics

By Akhilraj R

Sep 24, 2020

Excellent Instructor, reading maerials, course content.


Sep 18, 2020

It was good course for me and i learn many things here.

By Malik A Y

Aug 10, 2020

The instructor was knowledgeable. I have learned a lot!

By Guardigli G

Oct 10, 2017

very interesting material and relevant to my daily work

By Jionghui J H

Oct 28, 2015

Good Class,I like the meterials they recommand so much.

By Chintan S

Jul 19, 2020

Nice insights about different tools for data analysis.

By Babalola T T

Nov 19, 2018

What i have learnt in this course can't be quantified.


Sep 22, 2021

I really gained knowledge which was not simple for me

By Yi O

Mar 19, 2020

Great class and like to go on the rest of classes for

By Liliia V

Aug 9, 2022

It was extremely helpful and interesting! Thank you!

By Alexis H

Aug 17, 2020

lessons from the Week 1 and week 2 are pretty useful

By Ashraful I S

Sep 20, 2020

Very good content. I really liked it. Very helpful.

By Jose A N

Aug 7, 2017

All the tools to lead your Marketing Plan at work.

By Marcela A

May 19, 2022

Excellent! I learned a lot of analytics. Thanks!

By Claudio L

Aug 19, 2017

Excellent course and professor, Thanks K Hartmann

By Andriy S

Mar 4, 2016

Was an improvement on the previous Theory course.

By Gustavo L

Apr 10, 2020

one of the top 3 courses in this specialization!

By Wendy J

Aug 25, 2019

Excellent course! Very detailed and informative!

By Maru G O

Feb 25, 2018

I am enjoying every aspect of the course. Thanks

By Jose S

Jul 19, 2016

Nice teacher, all understood perfectly. Thanks!

By Cathy C d D C

Aug 24, 2015

Excellent material and work from the instructor

By Mehak C

Jul 30, 2017

prof Hartman is great. Loved learning from him

By Mary M

Aug 24, 2015

I love the way the professor takes his courses

By Gokul R

Oct 11, 2020

the course is really useful for the beginners