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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,143 ratings
679 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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251 - 275 of 666 Reviews for Digital Marketing Analytics in Practice

By Alexis H

Aug 17, 2020

lessons from the Week 1 and week 2 are pretty useful

By Ashraful I S

Sep 20, 2020

Very good content. I really liked it. Very helpful.

By Jose A N

Aug 7, 2017

All the tools to lead your Marketing Plan at work.

By Claudio L

Aug 19, 2017

Excellent course and professor, Thanks K Hartmann

By Andrey S

Mar 4, 2016

Was an improvement on the previous Theory course.

By Gustavo L

Apr 10, 2020

one of the top 3 courses in this specialization!

By Wendy J

Aug 25, 2019

Excellent course! Very detailed and informative!

By Maru G

Feb 25, 2018

I am enjoying every aspect of the course. Thanks

By Jose S

Jul 19, 2016

Nice teacher, all understood perfectly. Thanks!

By Cathy C d D C

Aug 24, 2015

Excellent material and work from the instructor

By Mehak C

Jul 30, 2017

prof Hartman is great. Loved learning from him

By Mary M

Aug 24, 2015

I love the way the professor takes his courses

By Gokul R

Oct 11, 2020

the course is really useful for the beginners


Jul 22, 2020

Got really good insights about data analysis.

By Gregory O

May 31, 2020

Well put together course content and training

By rohan p

Oct 10, 2019

Excellent course with great in-depth insights

By Muhammad I

Sep 24, 2019

An excellent course. Must for every marketer.

By Diego S

Jun 12, 2017

Excelent course, very good insights and tips!

By Deleted A

Dec 27, 2015

so far one of the best courses at the moment!

By Sebastian N

Aug 30, 2015

I appreciate the practicality of this course/

By James D

Feb 20, 2021

Very good material & instructor. Recommended

By Paihar S D

Aug 4, 2020

Thank you So much for your valuable guidance

By Surush U

May 11, 2020

A brilliant course with brilliant professor

By Suku M

Jun 7, 2018

well structured and nicely laid out course

By Roberto A

Aug 29, 2015

Best course series I've taken on Coursera!