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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,247 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.


Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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276 - 300 of 698 Reviews for Digital Marketing Analytics in Practice


Jul 22, 2020

Got really good insights about data analysis.

By Gregory O

May 31, 2020

Well put together course content and training

By rohan p

Oct 10, 2019

Excellent course with great in-depth insights

By Muhammad I

Sep 24, 2019

An excellent course. Must for every marketer.

By Diego S

Jun 12, 2017

Excelent course, very good insights and tips!

By Deleted A

Dec 27, 2015

so far one of the best courses at the moment!

By Sebastian N

Aug 30, 2015

I appreciate the practicality of this course/

By James D

Feb 20, 2021

Very good material & instructor. Recommended

By Paihar S D

Aug 4, 2020

Thank you So much for your valuable guidance

By Warawut G

Apr 5, 2022

Thank you for The Digital Marketing course.

By Surush U

May 11, 2020

A brilliant course with brilliant professor

By Suku M

Jun 7, 2018

well structured and nicely laid out course

By Roberto A

Aug 29, 2015

Best course series I've taken on Coursera!

By Senthilnathan C

Jun 13, 2022

Informative and gives a working knowledge

By Ndayisenga J I

Sep 30, 2020

could you give me the certificate please


Sep 9, 2019

Very very nice course with good modules

By Alfredo A

May 25, 2019

Excellent course on Marketing Analytics

By Nabilla M

Apr 16, 2018

I learned, a lot! Having so much fun :)

By Dunja S

May 28, 2018

It is a very good introduction course.

By Vicha R B

May 16, 2018

This is so much fun course I ever had.

By Anthony A D

Dec 24, 2017

Great course! Beneficial in many ways.

By Ahmed S

Sep 9, 2016

Great Course , thank you Kevin Hartman

By Iryna

Apr 15, 2016

Good theoretical and practial lessons.

By Maxie R V F R

Oct 2, 2020

Good exposure to Digital Marketing !

By Edson d O

May 3, 2018

Good Course! Great Specialization!!!