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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,163 ratings
688 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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326 - 350 of 675 Reviews for Digital Marketing Analytics in Practice

By Cesar R

Aug 13, 2016

Teacher has no parallel

By Tamil S

May 5, 2020

Excellent presentation

By Alberto O

Apr 3, 2017

It was really helpful.

By Sanfora D

Jun 3, 2016

Great way of tutoring.

By Dr.kalyan S

Aug 10, 2020

Simply the best......

By agastya s

Mar 28, 2020

content was very good

By Petra S

Dec 11, 2016

This course is great.

By tawari a m e m

May 6, 2021

nice and good course

By Willfredo P B M

Nov 4, 2020

two thumbs up!!!!!!!

By Shivam G

Aug 30, 2020

Exploring knowledge!

By Adarsh P

May 9, 2020

course was so great.

By Frank B

Sep 14, 2017

Very useful insights

By Sarath B

Apr 5, 2020

It was very helpful


Dec 22, 2019

excelente qualidade

By Jorge I B L

Mar 1, 2017

Excellent Course!!!

By Igor P

Nov 4, 2020

Great experience !

By Fernando R

Jun 18, 2019

Very good content.

By Evalyn

Aug 9, 2017

Amazing instructor

By Andrei B

Jun 27, 2017

Very rich content!

By Dhruv B

Apr 1, 2020

great experience!

By Fúlvio C

Jan 7, 2018

great overview of

By Elisabeth B

Aug 24, 2017

Excellent course!


Jun 11, 2017

very informative!

By David V

Dec 12, 2016

Great insights...

By Saraswati S

Mar 14, 2016

Excellent course!