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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,198 ratings
700 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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376 - 400 of 688 Reviews for Digital Marketing Analytics in Practice

By Joe D

Jul 7, 2016

amazing course!

By Vaso K

Feb 7, 2016

Hard but useful

By Ly V T M

Jan 19, 2022

Really amazing


Sep 22, 2020

great insights

By Simran W

Jun 7, 2020

Great learning


Mar 23, 2017

Good insights!

By Andre E

Feb 20, 2017

Great insight.

By William J B

Mar 30, 2016

Geat stuff....

By Kristen S

Mar 13, 2016

Great course!!

By Joel D B C

Sep 10, 2020

Great Course.

By Pulkit S

Apr 5, 2020

Great course.

By Rizwan H

Oct 12, 2019

great love it

By Natalia M G A

Jul 9, 2019

Great course!

By Alex W

Jun 10, 2018

Great course!

By Desislava M

Jul 13, 2017

Great course!

By Anupam D

Aug 15, 2016

Great course.

By Hunglhds150186

Jun 24, 2021

it very good

By Eduardo .

Apr 12, 2021

Great Course

By Sahara S

Feb 26, 2021

Nice Course.

By Saeed M

Oct 30, 2020

Great course

By Vladislav S

Jun 21, 2020

Great course

By Garikayi C

Apr 14, 2020

great course

By Nishesh S

Apr 4, 2020

great course

By Annamalai

Jul 3, 2019

great course

By Sarunya W

Jun 11, 2018

Great Course