Chevron Left
Back to Digital Marketing Analytics in Practice

Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,197 ratings
700 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

Filter by:

401 - 425 of 688 Reviews for Digital Marketing Analytics in Practice

By Sushan k

Apr 11, 2018

nice lecture

By Pradeep K

Aug 30, 2017

Great Course

By Vinayak P

Dec 19, 2016

great course

By Nwachukwu H C

Sep 16, 2016

Great course

By Khoder K T

Dec 9, 2020

Thank a lot

By Luis m Y

Sep 15, 2020

Great info!

By Deepankan K

Aug 16, 2020

Really nice


Aug 10, 2020

nice course

By Vincent O

Jul 10, 2019

Good course

By ahmed f

Jun 17, 2017

very useful

By Walid H M

Jan 17, 2017

nice course

By Muhammad Y

Jan 5, 2022

very worth

By Joffrey S

Aug 27, 2019

I loved it

By Yasnaya G M

Jul 28, 2019

Very good.

By Christine

Nov 30, 2017


By Luz A A Q

Aug 3, 2017

Very good.


Jul 5, 2017


By Sara d l F

Dec 12, 2016


By Simantak S

May 1, 2022

very good

By vayugundla v p

Aug 9, 2021


By Nguyễn P l

Mar 24, 2021

Very good

By Lakhanraj 2 S

Sep 27, 2020


By Markad s s

Aug 18, 2020


By Ram G .

Apr 14, 2020


By Ankita M

Apr 5, 2020