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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
3,127 ratings
676 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TC
Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ
Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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201 - 225 of 663 Reviews for Digital Marketing Analytics in Practice

By nicolas a

Oct 27, 2020

the course is great i have been learning a lot since I started the course

By silvana a a h

Oct 8, 2020

This course is very helpful for each marketer. the instructor was perfect

By Dedi P

Jun 16, 2020

The lessons taught here are enough to boost my career to the next level.

By C.A T

Aug 7, 2015

welcome challenge. Informative but easy to follow for a tech dumb newbie

By Ayman G

Jul 13, 2020

Excellent Course ,Excellent Resources,

Thank you Professor Kevin Hartman

By Orangel A

Oct 28, 2019

Excellent course !!! The tools it shows totally help digital marketing.

By Amanda F L

May 29, 2019

Great course, helped me a lot on my daily work! Congrats and thank you!

By Jaime R

Nov 27, 2015

Awesome very concrete course on the practicalities of digital marketing

By hailing x

Jul 24, 2017

Good class to systematically review the marketing analytics processes.

By January C

May 24, 2017

I HAVE LEARNED SO MUCH. Nothing beats Coursera for online learning. :)

By Vidhya R

Mar 30, 2017

Loved the structure of the course. It was a great learning experience!

By Olayinka O A

Jun 26, 2020

Loved Prof Kevin's teaching approach, very relatable and interactive.

By FREDRICK A A O

Jul 3, 2018

The course gave out a clear practical approach to marketing analytics

By Kumar V

May 25, 2018

It will help you to understand the very basis of Marketing Aanlytics.

By Vibol M

Dec 17, 2017

Help me a lot in tool development for real practice in data analysis

By Juliana P

Aug 14, 2017

Excellent course, really useful and interesting supporting material.

By Sylvia N

Apr 25, 2016

Great course, and the instructor makes the class easy to comprehend.

By Kim P U

Sep 24, 2020

Clear topics and explanations. Well-prepared slides and transcripts

By Ethan S C

Jul 18, 2018

Excellent view of the applications for Digital Marketing Analytics.

By Michiel D H

Jul 17, 2016

Very insightful, a great combo of theory and practical information.

By ABHIJEET R

Jun 25, 2020

very nice course to understand the Digital Marketing & its basics.

By Gulnaz B

Dec 30, 2019

Love it! All materials are easy to catch and practice right there.

By Rushabh D

Apr 6, 2020

Really good course with a lot of relevant and useful information.

By Israa M R

Aug 19, 2018

i have huge knowledge from this course i will use it in my career

By Jay R

Jul 17, 2017

It's a very well structured course. I really enjoyed the journey!