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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
2,896 ratings
623 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

TC
Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ
Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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551 - 575 of 609 Reviews for Digital Marketing Analytics in Practice

By Thomson J

Feb 17, 2017

Good course for basic information about digital analytics.

By Luo J

Feb 16, 2017

I wished the content and the tests were more challenge.

By Priyanka A m

Oct 18, 2020

It was good but expected some more technical aspects

By Harinarayan B

Jul 22, 2020

ID verification takes too long. Please look into it,

By Viktor K

May 6, 2020

Not much practice, very primitive examples and tasks

By Kanakavally R

Mar 6, 2020

It gives an overview of various tools available. But

By Stefan S

Oct 3, 2015

Interesting but not much practice despite the title.

By ye z

Nov 16, 2015

A little too simple and too broad. Overall it's ok.

By Karem O

Aug 6, 2019

More exercises and real practice would be helpful.

By Sebastián Q

Sep 26, 2019

Good content, but the course is somehow outdated

By Jorge C

Feb 20, 2019

I don't think the example were practical enough.

By Kirsten

Mar 22, 2018

It's good, but some of the content felt outdated

By Muhammad S A

Jul 31, 2020

Too basic. more in depth would have been better

By Apichaya

Jan 10, 2016

Good High Level understanding of Analytics

By Gunjan S

May 29, 2020

Please help me out to get the certificate

By Nikhil K

Oct 26, 2016

nice but doesnt give you much knowledge

By renu m

Aug 8, 2017

Repetitive as compared to module 2.

By Spyros A

Oct 17, 2017

I expected more hands-on exercises

By Niovi

Jun 17, 2016

I expected it to be far more

By Aleksandr B

Aug 23, 2015

It was too easy for me.

By Abhishek S

Oct 23, 2017

Good foundation course

By Pason P H

Apr 24, 2016

Not practical enough

By Kalyani S

Oct 4, 2020

Very few examples.

By Maria Y M d C e S

Apr 16, 2017

Boring.

By Pascal A S

Jan 22, 2018

solid.