Lund University

Digital Business Models

Taught in English

Some content may not be translated

46,709 already enrolled


Gain insight into a topic and learn the fundamentals


(521 reviews)

Beginner level
No prior experience required
10 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

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There are 5 modules in this course

The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.

What's included

3 videos1 quiz1 peer review

The module builds on the concept of the Digital Business Models to analyse how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.

What's included

4 videos1 quiz1 peer review

In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.

What's included

3 videos1 quiz1 peer review

In this module we’ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.

What's included

6 videos1 quiz1 peer review

In this final module we will examine how to put digital business models at work in your own business. We will also provide a framework that you can use in your company to promote shared thinking and language for building your own digital business model.

What's included

3 videos1 peer review


Instructor ratings
4.6 (98 ratings)
Andreas Constantinou
Lund University
1 Course46,709 learners

Offered by

Lund University

Recommended if you're interested in Business Strategy

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