4.6
stars
501 ratings

Andreas Constantinou

42,717 already enrolled

Offered By

Digital Business Models

Lund University

About this Course

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Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.

Flexible deadlines

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Shareable Certificate

Earn a Certificate upon completion

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Beginner Level

Approx. 10 hours to complete

English

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Skills you will gain

Digital Strategy
Business Model
Business Modeling
Value Proposition

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

Approx. 10 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.55/5 (89 Ratings)

Andreas Constantinou

Adjunct Professor

Department of Informatics

42,717 Learners

1 Course

Offered by

Lund University

Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.

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Syllabus - What you will learn from this course

Content Rating94%(1,796 ratings)

Week1

Week 1

2 hours to complete

Introduction to Digital Business Models

2 hours to complete

3 videos (Total 23 min)

Week2

Week 2

2 hours to complete

How Internet companies use digital business models

2 hours to complete

4 videos (Total 38 min)

Week3

Week 3

2 hours to complete

Developers as the new Decision Makers

In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.

2 hours to complete

3 videos (Total 28 min)

Week4

Week 4

2 hours to complete

Developers as the Engine of Digital Business Models

2 hours to complete

6 videos (Total 44 min)

6 videos

Lesson 1: From software innovators to resellers10mLesson 2: Developers as product extenders5mLesson 3: Developers as resellers and distributors3mLesson 4: Case studies in the drones and travel industries7mLesson 5: Case studies in the retail and agriculture industries7mLesson 6: Case studies in enterprise sales and gaming industries8m

1 practice exercise

Digital Business Models - Module 430m

Reviews

4.6

156 reviews

5 stars
71.23%
4 stars
20.83%
3 stars
4.76%
2 stars
1.38%
1 star
1.78%

TOP REVIEWS FROM DIGITAL BUSINESS MODELS

by DLJan 23, 2019

In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.

by JMJul 8, 2019

Good introduction to topic. Brilliantly summarized and characterized how iconic companies create, deliver, capture, and defend business value via Digital

by SDMay 18, 2019

Definitely changed my outlook.

Assignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.

by MAApr 9, 2019

Thank you for that very comprehensive course. It has opened my eyes to the newest forms of businesses which have taken a leap in the Digital platform.

View all reviews

Frequently Asked Questions

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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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Digital Business Models

Digital Business Models

About this Course

Skills you will gain