4.6
stars
500 ratings

Andreas Constantinou

42,526 already enrolled

Offered By

Digital Business Models

Lund University

About this Course

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Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.

Flexible deadlines

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Shareable Certificate

Earn a Certificate upon completion

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Coursera Labs

Includes hands on learning projects.

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Beginner Level

Approx. 10 hours to complete

English

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Skills you will gain

Digital Strategy
Business Model
Business Modeling
Value Proposition

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Beginner Level

Approx. 10 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.55/5 (89 Ratings)

Andreas Constantinou

Adjunct Professor

Department of Informatics

42,526 Learners

1 Course

Offered by

Lund University

Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.

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Syllabus - What you will learn from this course

Content Rating94%(1,794 ratings)

Week1

Week 1

2 hours to complete

Introduction to Digital Business Models

2 hours to complete

3 videos (Total 23 min)

Week2

Week 2

2 hours to complete

How Internet companies use digital business models

2 hours to complete

4 videos (Total 38 min)

Week3

Week 3

2 hours to complete

Developers as the new Decision Makers

In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.

2 hours to complete

3 videos (Total 28 min)

Week4

Week 4

2 hours to complete

Developers as the Engine of Digital Business Models

2 hours to complete

6 videos (Total 44 min)

6 videos

Lesson 1: From software innovators to resellers10mLesson 2: Developers as product extenders5mLesson 3: Developers as resellers and distributors3mLesson 4: Case studies in the drones and travel industries7mLesson 5: Case studies in the retail and agriculture industries7mLesson 6: Case studies in enterprise sales and gaming industries8m

1 practice exercise

Digital Business Models - Module 430m

Reviews

4.6

155 reviews

5 stars
71.17%
4 stars
20.87%
3 stars
4.77%
2 stars
1.39%
1 star
1.78%

TOP REVIEWS FROM DIGITAL BUSINESS MODELS

by SDMay 18, 2019

Definitely changed my outlook.

Assignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.

by MSSep 17, 2021

This course was really helpful where I could learn much more about businesses being digital and who all are helping the business to achieve that competitiveness.

Thanks a lot!

by SBAug 8, 2020

A good overview of how businesses can leverage on digital tools. Too bad I could not afford to purchase the certificate as of the moment so I have to settle with auditing this course for now.

by DPAug 19, 2019

This course is packaged in easy to understand language and help me have better understanding of the digital business model in a high level.

View all reviews

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Digital Business Models

Digital Business Models

About this Course

Skills you will gain