Oct 19, 2016
My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.
Dec 06, 2017
Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing
By Jaime A M B•
Jul 05, 2019
By Mario H U B•
Jul 17, 2019
By Osama K A•
Jul 19, 2019
This course is a collection of all the previous courses in the specialization. it demands a lot of work and research. But it is great to full understand and gather all previous ideas in one project. I like it..
By Sofia P•
Jul 02, 2017
This capstone is a great way to tie together all skills learned throughout the first five courses of the Digital Marketing specialization by the University of Illinois. The main issue with it is that the assignments are written in quite a confusing way, and the peer grading process doesn't quite work as intended - simply because each learner understands something slightly different.
Still, it can be quite useful, especially if you get over the desire to have a high grade.
By Carlos E L D•
May 23, 2018
Can't give it 5 stars as I thought the scope of the project lacked a bit of a more clearer direction, but the fact that you're asked to work on a real world case scenario is amazing. The Capstone really does ask you to use each and everything you've learned throughout the course - great job!
By Nelson D C G•
Feb 09, 2016
There were parts where the lack of context felt worse than others. In general, it was OK but I think with the years it will improve.
Apr 03, 2017
Overall the course content and quality is good and the lectures are pretty good and highly informative, but the course content need to be highly practical oriented and geared towards meeting the real-time needs of digital marketing professionals.
By Zeynep A K•
Jan 09, 2017
Excellent course, the only advice is it takes 10-12 hrs per week, plan accordingly.
By Mauricio P•
Sep 19, 2017
Overall the Digital Marketing Specialization was a great starting point! For a traditional marketing communications individual like me, diving into this digital course was a great experience to better understand the constang changing world of digital marketing. Most of the courses met my expectations. Presenters were very knowledgeable in their subject areas and the specializations content in general was excellent. Areas to improve revolve around updating reference materials or study elements. Some were 8-9 years old. With such a dynamic world of digital it is important to have updated and current information at hand. Other improvements could be made around some of the presenters which tend to read a lot from the prompter and miss the cues, their slides are plain, some times boring. Last but not least, I would strongly recommend that there be a human element, name it, teacher, monitor, T/A that was at hand to guide you at some moments. The forums don't always fill the gap. Particularly in this last module, I would have wanted to get a serious grade and feedback from some form of authority at the University of Illinois. Nonetheless, I reiterate this was a great opportunity and one thing that I will continue to do is come to Coursera from time to time to check on continuous education courses. I find it refreshing and enhacncing for my career! Thank you!
Jul 04, 2017
Overall the course was a good one and the Capstone really encouraged us to think in a structured manner. The other plus was that it was a live project which certainly made the problems and the challenges real and helped us orient our thinking more practically than academically.
The guide provided for each module also steered us in a particular direction rather than making it just an academic exercise. Good project to work on overall
By Andrejs V•
Feb 24, 2016
Just three stars for the topic chosen Grainger, a bit to complicated and sometimes not strait-forwarded tasks.
By Erin P•
Feb 17, 2016
Lack of information and clear direction. I could have produced a more cohesive document if all of the deliverables were described from the beginning.
By Donny S•
Dec 12, 2017
You can end the course with a nice digital marketing campaign proposal (and a specialization), but there is a lack of direction and explanation about assignment requirements. It'd be nice if there were weekly videos that went over some of the important details, and suggested things to include in the modules and key marketing concepts to keep in mind (rather than just rehashing old lectures).
However, all said and done, finally earning the specialization is rewarding and could be beneficial for my career. Now this is done, I'm now interested in earning certifications in specific skills like Google Analytics, Facebook Blueprint and more (such as ones listed here: https://www.reddit.com/r/marketing/comments/5aruw8/marketing_certifications_we_value_when_hiring_new/).
By Deepak V•
Feb 13, 2016
It wasn't structured that well, Plus most of had to make a digital marketing report for the first time without even a sample of how industry experts expect to see when they look ata repot
Jan 09, 2017
It is ok, and not as good as the marketing class from warton
By Romain V•
Oct 07, 2016
The capstone topic was not very interesting.
By Pascal A S•
May 27, 2018
I am not too happy with the Capstone in general. Specifically, the grading system with it's pre-defined grading structure and the lack of professional feedback. But also the fact that modules do not perfectly build on one another. It's solid work, but given this specialization is live and running for quite some time, I would have expected a higher level of quality.
By Rashmi P N•
May 08, 2018
I am not getting passing marks.
By Emily W•
Oct 03, 2017
The assignments were extremely vague and confusing. This problem has been known for years, according to the discussion boards, but no one has fixed it. Extremely disappointing.
By Vishaka H•
Mar 28, 2017
I've completed 5 modules of the specialization successfully with excellent grades. However, the biggest challenge and disappointment was the capstone. The case given is pertaining exclusively to the North American market. Students enrolling into the course are situated globally which makes it extremely challenging to gather data to understand and substantiate our work on the project. Several hours of extensive research yields no usable data which could provide a logical direction to the project. Reading material provided explains mainly the company profile, a few links are blocked due to geographical restrictions, reports that are available are to be purchased etc. While the money invested is not refundable now, however coursera with university team needs to seriously resolve this point. All learning done through the course remains largely a theoretical knowledge if a student isn't able to apply it in his/her job.
By YASEEN S Z•
Nov 29, 2016
There is no doubt that coursera platform is the best education in the world
But I want to learn digital marketing and this Capstone needs to experience in the digital marketing not less than 10 years
I wish there are a path or templates to work and learn, such as the Capstone project of specialization in marketing social media
There is lack of information and data and the previous five courses is insufficient for professional project like this Capstone
The first course marketing in the digital world was really the best course in coursera
and This course is really the worst course in coursera
And unhelpful and I did not learn anything from this course only gather information from various sources to pass assignment
By Ricky A•
Dec 12, 2017
ZERO customer support when I reached out. Both on Social media and over here.
By hubert k•
May 11, 2016
By Arvy S•
Feb 12, 2016
Capstone exercises were very ambiguous, the students were left to interpret they way they had to finish and how they rated their peers.
The peer reviews were poor with little to no feedback and the focus was on how the material was laid out vs what the content was.
I have done other coursers and capstones in Coursera this was one of the poorest. UIUC has to revamp this. More guidance to students in the instructions would be the first step.
By Erika P P•
Jun 19, 2017
Capstone Course totally fails on two aspects: Peer Evaluation and Technical Support.
1. There is absolutely ZERO constructive feedback. Nobody cares. How can You learn without concrete and valuable feedback? This is a course for Beginners, How can you start you academia in Digital Marketing, alone, by yourself, without any help from any Staff?
2. One word feedbacks A-L-W-A-Y-S! Which are "Perfect" "Ok" "Good" "Very Good". I even got a "-" feedback!
3. Zero technical support. I could never access the Content Issues Forum. Your link never worked. I tried to get help, nobody never replied, until someone - ANOTHER STUDENT, NOT STAFF - replied to me and helped me.
Those factors unfortunately make me wonder... How valuable is this Project? Did I really learn anything from this Course? How am i supposed to know that my projects can really be applied to real life?