Chevron Left
Back to Drug Commercialization

Learner Reviews & Feedback for Drug Commercialization by University of California San Diego

976 ratings
184 reviews

About the Course

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (, Drug Development ( and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Top reviews

Jan 7, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

Nov 9, 2020

Excellent content and lecturers. Great course to finish this specialization. I strongly recommend the three courses for those interested in pursuing a career in pharma or willing to shift.

Filter by:

151 - 175 of 187 Reviews for Drug Commercialization

By Stavroula L

Apr 23, 2021

Very well structured. I believe it could be updated and focus more on international scope rather that USA only. But great course, I totally recommend.

By Ailbhe O

Jun 30, 2020

Good course content for the majority on commercialization and markets, but some modules were a bit repetitive towards the end.

By Steve M

Aug 13, 2020

Excellent insight into the process and challenges of DC. The material could do with refresh to ensure it is up to date.

By Mehedee H

Aug 23, 2019

Very well equipped.But I think this course should upgrade over time & make it more Global than US-centered overview.

By Sanjay N

Feb 7, 2019

Very comprehensive 101 course, good for folks who are new to ways of working of pharma industry


Jul 28, 2020

Shows the different dimensions of pharma and biotech industry with a commercial point of view.

By Fabian O

May 23, 2020

Really well summarized lecture series with highly compressed and relevant inforamtion content.

By Doris G

May 6, 2020

Overall quality is very good, however some information is quite old: an update is needed

By Susan

Feb 21, 2021

It would be better to include some business concepts & principles in this course

By Ryo S

Jun 11, 2017

Some of guest lectures were really insightful. Great overview of various topics.

By Matthew M

Sep 6, 2017

Good introduction for those not in industry but quite easy for those who are

By Pao-Sheng C

Mar 2, 2017

Well-organized industrial know-hows and useful concepts of business model

By Mohamed M M A

Jul 9, 2017

Thank you for the wonderful effort. I benefited greatly from this course

By Divya G

Jun 14, 2021

The course could have been more interactive. But overall good course.

By Kanvar S K

Jun 17, 2020

Does what it says on the cover, gives you a very high level overview


Jul 19, 2020

le cour est très pertinente , mes grands salutations a vous

By Mansour M E M

Apr 18, 2020

thank you very clear and interesting courses

By Mahi P

Aug 3, 2020

i found it very useful and innovative

By Sunaina R

May 1, 2020

Very informative, a 100% recommended.

By Khairul S M A

Sep 28, 2020

a great course with experts opinion

By Sabhashina d R K

Mar 8, 2021

Very insightful and informative.

By Muhamad A B A B

Sep 17, 2020

Provide ample examples

By Alena T

Jun 21, 2020

very interesting!

By Qier W

Jul 11, 2020

Great course!

By Angel G R

Sep 22, 2021