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Email Marketing Metrics & Drafts

This course is part of Digital Marketing Operations & Analytics Specialization

Instructor: John Whitworth

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Digital engagement metrics like open & click-through rates provide the essential foundation for measuring marketing effectiveness and quality.
Email platforms enable systematic professional communication creation with consistent branding and scalable campaign execution capabilities.
Understanding metric definitions empowers data-driven decisions, transforming marketing from guesswork into measurable business activities.
Platform skills combined with metric literacy create the essential toolkit for successful digital marketing professionals in competitive landscapes.

Skills you'll gain

Tools you'll learn

Digital Marketing Tools

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Digital Marketing Operations & Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Master the fundamentals that power successful digital marketing campaigns! Did you know that personalized email campaigns can achieve open rates up to 55%, dramatically outperforming generic communications? This Short Course was created to help digital marketing professionals accomplish measurable campaign success through essential metric understanding and hands-on email creation skills.

By completing this course, you'll be able to confidently define the metrics that reveal campaign effectiveness, understand what open rates and click-through rates actually mean for your business success, and create professional newsletter drafts using proven platform features that you can implement immediately in your marketing workflow. By the end of this course, you will be able to: Understand the definition and importance of key digital engagement metrics. Apply basic features of an email marketing platform to assemble a newsletter draft. This course is unique because it bridges the gap between understanding what metrics mean and actually creating the email content that drives those metrics, giving you both the analytical foundation and practical skills essential for modern digital marketing success. To be successful in this course, you should have basic familiarity with digital marketing concepts and comfort using web-based platforms.

Module details

Learners will master the foundational knowledge of digital marketing metrics, focusing on open rates and click-through rates that drive campaign effectiveness and business success.

What's included

2 videos1 reading1 assignment

Learners will gain hands-on experience with email marketing platform interfaces, templates, and content creation tools to produce professional newsletter drafts ready for campaign deployment.

What's included

2 videos1 reading3 assignments

2 videosTotal 11 minutes

From Amateur to Professional: The Platform Skills That Separate Successful Marketers4 minutes
Email Marketing Platform Essentials: Interface, Templates, and Content Tools7 minutes