Email Strategy & Communication

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Email Strategy & Communication

This course is part of AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization

Instructor: Professionals from the Industry

Included with

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14 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

14 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Set measurable campaign goals aligned with broader business objectives.
Draft concise stakeholder updates summarizing email campaign performance.
Build and launch a multi-part automated email series using MailChimp.
Apply generative AI tools to accelerate and optimize email copy creation.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 14 modules in this course

Effective email marketing goes beyond sending messages — it requires strategic thinking, clear communication, and smart use of automation. This course teaches you how to set measurable campaign goals aligned with business objectives, communicate performance results to stakeholders, and leverage automation and AI to scale your email efforts efficiently. You will learn how to build and launch a multi-part automated email series using MailChimp, write impactful newsletters with strong calls to action, and apply generative AI tools to accelerate and optimize email copy creation. You will also develop the stakeholder communication skills needed to keep teams aligned and campaigns on track. By the end of this course, you will have the strategic planning and communication skills that distinguish effective email marketers, reinforced by a hands-on course project in which you will develop and present a comprehensive email campaign strategy.

Learners will explore the foundational principles of strategic thinking in email marketing and understand why goal-setting transforms campaigns from tactical activities into business drivers.

What's included

2 videos2 readings1 assignment

Learners will master the practical skills of communicating strategic goals to stakeholders and implementing goal-driven campaigns that deliver measurable business results.

What's included

2 videos2 readings2 assignments

2 videosTotal 7 minutes

The Power of Strategic Communication in Marketing Success2 minutes
Mastering Goal Communication and Campaign Implementation5 minutes

2 readingsTotal 15 minutes

Building Stakeholder Alignment Through Strategic Goal Communication8 minutes
Podcast: Strategic Goal Implementation in Email Marketing Practice7 minutes

2 assignmentsTotal 32 minutes

Strategic Email Marketing Goals - Course Assessment25 minutes
Goal Communication and Implementation Assessment7 minutes

Learners will master stakeholder communication methods and draft concise campaign updates for effective team coordination.

What's included

2 videos2 readings2 assignments

Learners will master the professional framework for crafting concise stakeholder email updates that demonstrate strategic thinking and build confidence.

What's included

2 videos2 readings3 assignments

2 videosTotal 7 minutes

The Power of Clarity and Brevity2 minutes
The Campaign Update Framework5 minutes

2 readingsTotal 17 minutes

Email Update Best Practices10 minutes
Podcast: Drafting an Effective Update Email7 minutes

3 assignmentsTotal 50 minutes

Update Stakeholders Fast - Comprehensive Course Assessment30 minutes
Draft a Campaign Update Email15 minutes
Effective Update Composition5 minutes

Learners will define email automation concepts and set up automated welcome emails in MailChimp to ensure consistent, timely subscriber engagement.

What's included

3 videos1 reading1 assignment

Learners will be able to set up an automated welcome email in MailChimp that greets new subscribers instantly and consistently.

What's included

3 videos1 reading2 assignments

Learners will learn why email series beat one-off campaigns and build the foundational skills.

What's included

4 videos1 reading2 assignments

4 videosTotal 18 minutes

The Power of Email Series vs. One-Off Campaigns2 minutes
Planning Your Email Series Structure5 minutes
Setting Up an Email Series in MailChimp - Part 15 minutes
Setting Up an Email Series in MailChimp - Part 26 minutes

1 readingTotal 8 minutes

Email Series Types and Best Practices8 minutes

2 assignmentsTotal 25 minutes

Plan Your 3-Part Email Series20 minutes
Email Series Planning and Structure5 minutes

Learners will master the essential skills for analyzing email series performance data and implementing optimization strategies to improve engagement and conversion rates.

What's included

4 videos1 reading2 assignments

4 videosTotal 18 minutes

Why Measurement Drives Email Series Success2 minutes
Key Metrics for Email Series Analysis5 minutes
Creating Performance Reports in MailChimp - Part 15 minutes
Creating Performance Reports in MailChimp - Part 26 minutes

1 readingTotal 7 minutes

Interpreting Email Series Data for Optimization7 minutes

2 assignmentsTotal 25 minutes

Analyze Email Series Performance20 minutes
Email Series Analysis and Optimization5 minutes

Learners will implement advanced personalization techniques and systematic A/B testing strategies to maximize email series performance and create highly targeted, conversion-optimized campaigns.

What's included

4 videos1 reading3 assignments

4 videosTotal 18 minutes

Taking Email Series to the Next Level2 minutes
Beyond Basic Personalization5 minutes
Advanced Series Features in MailChimp - Part 14 minutes
Advanced Series Features in MailChimp - Part 26 minutes

1 readingTotal 7 minutes

A/B Testing Strategies for Email Series7 minutes

3 assignmentsTotal 55 minutes

Course-Level Assessment - Email Series Mastery30 minutes
Enhance Your Email Series20 minutes
Advanced Email Series Techniques5 minutes

Build foundation skills for strategic newsletter content planning and structural organization that drives customer retention.

What's included

3 videos1 reading2 assignments

Develop collaborative review processes that elevate newsletter content quality through structured feedback and strategic refinement techniques.

What's included

4 videos1 reading2 assignments

4 videosTotal 17 minutes

The Impact of Voice in Newsletter Writing3 minutes
Writing Engaging Newsletter Copy6 minutes
Drafting Newsletter Copy - Part 15 minutes
Drafting Newsletter Copy - Part 24 minutes

1 readingTotal 8 minutes

Brand Voice Guidelines for Newsletters8 minutes

2 assignmentsTotal 25 minutes

Newsletter Copy Creation and Review20 minutes
Newsletter Copywriting Techniques5 minutes

Develop collaborative review processes that elevate newsletter content quality through structured feedback and strategic refinement techniques.

What's included

3 videos1 reading3 assignments

3 videosTotal 13 minutes

How Peer Review Elevates Content Quality3 minutes
Structured Newsletter Review Process6 minutes
Conducting a Newsletter Peer Review4 minutes

1 readingTotal 5 minutes

Giving and Receiving Constructive Feedback5 minutes

3 assignmentsTotal 45 minutes

Course Assessment - Write Impactful Newsletters25 minutes
Peer Review Simulation15 minutes
Newsletter Review and Refinement5 minutes

You will explore how generative AI is reshaping email marketing workflows and discover where these tools can help you work faster, test more ideas, and focus your energy on higher-value strategic work.

What's included

1 video4 readings4 assignments

1 videoTotal 5 minutes

AI-Assisted Email Creation5 minutes

4 readingsTotal 30 minutes

How AI is Transforming Email Marketing5 minutes
AI Tools and Capabilities for Email Marketing10 minutes
From Draft to Polished Content Faster5 minutes
AI-Assisted Email Copy Creation Techniques10 minutes

4 assignmentsTotal 90 minutes

HANDS-ON: AI Tool Evaluation15 minutes
Knowledge Check: AI-Enhanced Email Marketing - Part 130 minutes
HANDS-ON: AI-Assisted Email Content Creation15 minutes
Knowledge Check: AI-Enhanced Email Marketing - Part 230 minutes

You will create a complete email campaign strategy and stakeholder brief for a fictional business scenario. The project integrates strategic goal-setting, audience segmentation, multi-part campaign planning, newsletter content creation, and automation design into a single, cohesive deliverable. It reflects the full scope of work an email marketer would produce before launching a coordinated campaign.

What's included

3 readings1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Professionals from the Industry

405 Courses58,389 learners

Offered by

Coursera

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.