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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,268 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

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2101 - 2125 of 7,068 Reviews for Foundations of Digital Marketing and E-commerce

By Muhammad M S A

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Aug 12, 2022

Its excellent journey of basic learning about Digital Marketing and E-commerce

By Aashiqe R

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Jul 31, 2022

Super easy to understand, covers all the concepts that a beginner should know!

By Malik A

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Jul 23, 2022

the best help for the beginners ever to start their career..highly appreciated

By Luis F N C

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Jul 11, 2025

Me parece genial , solo que espero mi certificado por terminar mis 4 módulos?

By Pratham A

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May 24, 2025

It was a very good course for foundations of e commerce and digital marketing

By Katerina M

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Feb 19, 2025

Very clearly and comprehensively explained! The best course I have ever done!

By Afrideen P

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Dec 21, 2024

it gave me lot of knowledge about digital marketing . i will use it my career

By Anne K H

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Sep 27, 2024

So information dense! So informative! A must see for marketers at all levels!

By Yira G

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Jun 6, 2023

I enjoyed every bit of the course. The simplicity of the material was superb.

By Ivan D L F

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May 12, 2023

I loved all the information and the way how instructors give to us! thank you

By Jun T

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Mar 13, 2023

Useful and insightful for those who wants to pick up digital marketing skill.

By Caleb A

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Mar 2, 2023

A good start for anybody thinking of going into Digital Marketing. THUMBS UP!

By SYED Z I

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Dec 19, 2022

I learned so much and developed a strong base knowledge of digital marketing.

By Kanishk R

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Nov 6, 2022

It has motivated and granted me the confidence that I lacked.

Sincere Thanks.

By Martinez M A P

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Oct 17, 2022

i like the examples of this course it really makes it silple for me to learn

By Adam F

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Sep 2, 2022

Great content and overview of the Digital Marketing and E-commerce landscape.

By navriti g

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Aug 10, 2025

Details explained in simple and relevant language with appropriate examples.

By Fatima S

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Jul 5, 2025

Excellent thnkew team coursea I learned a lot about marketing and e-commerce

By HeyitsLizzy!

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Mar 5, 2025

I learned a lot of new information, and I found it to be not too challenging

By Eko H

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Feb 26, 2025

Pelatihan ini menambah wawasan saya tentang pemasaran digital dan e-commerce

By Fahad M

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Jan 29, 2025

the course was interestfull but i'h'nt earn whith my certificate please help

By Héctor U A P

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Jul 31, 2024

muy buen curso, bastante completo, y entendible por su contenido multimedia.

By Abhishek P

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Jun 6, 2024

I have learned Lot, I didn't even know that digital marketing is at its best

By Ceban S

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Mar 2, 2024

Thank Coursera.com for such a great platform and a variaty of possibilities!