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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,608 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

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2101 - 2125 of 4,554 Reviews for Foundations of Digital Marketing and E-commerce

By Ramya V

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Feb 18, 2023

Awesome course for beginners and easy to understand!

By Faurana

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Jan 12, 2023

this course really helps me in my career. thank you!

By Olivia A

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Dec 28, 2022

I loved this course! It was extremely informational!

By Jyothsna T

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Dec 18, 2022

Wonderful and Knowledge gaining.

Thank you Cousera...

By Charles R

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Dec 18, 2022

excellent tutorials, and a smooth learning process.

By Amsavalli

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Nov 14, 2022

Thank you for giving chance to learn. useful course.

By José C F L

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Nov 1, 2022

Great start, basic but with complete use of language

By Datcanraw C

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Oct 28, 2022

Course covered all necessary foundational materials

By Shibija S

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Oct 27, 2022

It is a brand-new tool for e-commerce professionals.

By Vanessa W

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Sep 11, 2022

just what I needed. better than just reading a book

By Lochan k

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Aug 5, 2022

Ease of learning. Logical, great structured content.

By Jose G

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Jul 31, 2022

Excelente curso, metodologia atractiva, muy dinamico

By Katrell Q

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Jul 20, 2022

Very good for me and interactive to kep my attention

By Daniel W

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Jul 18, 2022

The instructor was born a lecturer. Hats off to her!

By Lisbeth P

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Jul 1, 2022

Excelllent course, Ill learn basis to start working

By Lida H

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Jun 5, 2022

Great content, very good structure, highest quality

By Myati S

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Apr 28, 2024

Very informative course and also beginner friendly!

By Zfinity A C

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Nov 8, 2023

Challenging, very valuable, thorough, and great. 🙂

By Alicia

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Oct 30, 2023

Es un excelente curso muy bien explicado me encanto

By Rabiul H

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Jun 27, 2023

It was an excellent course. Learn a lot from it. ❤️

By Akshay K

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Apr 23, 2023

helped me a lot to know about the digital marketing

By Jose G

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Apr 23, 2023

Really good! learned the basic and keen to continue

By Joshua O

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Mar 9, 2023

Very practical and easy for beginners to comprehend

By Elizabeth S

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Mar 4, 2023

Such a great course so far! It is very informative.

By Erik W

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Feb 4, 2023

This course is a great overview and worth the time.