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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,960 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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2551 - 2575 of 4,621 Reviews for Foundations of Digital Marketing and E-commerce

By Ayushman T

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Jun 19, 2023

best course for foundation building

By Jake G

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May 30, 2023

I learned way more than I expected!

By Sahil T

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May 5, 2023

Amazing module absolutely loved it.

By Juancarlos O

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Apr 24, 2023

very easy to navigate, good content

By Adriana R

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Apr 19, 2023

Useful a lot of resources and quiz!

By Nwogwugwu D

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Mar 12, 2023

beautiful course and well explained

By Iryna P

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Mar 10, 2023

Thank you it was whery interesting!

By Haaamed Z

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Feb 25, 2023

It was great and helpful! Thank you

By Kaung M Z

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Feb 2, 2023

Appreciated on what we have learned

By Imran A

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Nov 26, 2022

Awesome course, very well designed.

By Zahid I

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Nov 26, 2022

Worth it, interactive and effective

By zahid n

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Nov 15, 2022

Great Experience of online learning

By Divyang M

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Nov 3, 2022

Wonderful and very much informative

By Agha A A

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Oct 2, 2022

I have learn alot from this course

By Rashita

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Jun 12, 2022

GREAT COURSE AND A GREAT EXPERIENCE

By Melina T

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Jun 8, 2022

It was a great learning experience.

By ZUBAIR M

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May 27, 2022

Very informative and Helpful for me

By Kiki D

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May 9, 2022

Great course - organized and clear.

By Trishauna M

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May 8, 2022

This was a very informative course.

By Roberto S

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Apr 29, 2024

Excelente curso 100 % recomendable

By Blossom I

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Apr 19, 2024

I loved it, it was very beneficial

By Nitika

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Feb 19, 2024

Very helpful and meaningful course

By Marta A

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Jan 14, 2024

well structured and really helpful

By Rick D

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Dec 2, 2023

Great start to this 6 month course

By Moses M

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Nov 14, 2023

Excellent and well detailed course