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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,697 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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2551 - 2575 of 4,561 Reviews for Foundations of Digital Marketing and E-commerce

By Xavier B

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Oct 10, 2023

Thank you Google this was amazing!

By Joseph D (

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Oct 4, 2023

It's a great, step by step course.

By laura h v

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Sep 19, 2023

excelente y muy fácil de digerir !

By Tim N

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Aug 22, 2023

very manageable entry level course

By nidhi m

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Jul 24, 2023

Great course for digital marketing

By Palak S

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Jul 22, 2023

very informative even for freshers

By Charne

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Jun 14, 2023

I had the best experience ever!!!

By MARIA C

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Apr 25, 2023

I really understood what I studied

By Yamen D

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Apr 5, 2023

Great , i am thanksfull to google

By Pragadeesh

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Mar 30, 2023

the overall experience was awesome

By Muhammad A

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Mar 11, 2023

Thank you so much for this course.

By Moses J O

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Feb 13, 2023

I loved so much the course, great!

By Sandra N

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Jan 28, 2023

Absolutely helpful and insightful!

By MOHAMED A A M

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Dec 21, 2022

great Course and helpful teacher .

By Michelle P

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Dec 12, 2022

Great start & overview of industry

By Hager H S

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Nov 16, 2022

thank you this course is very good

By Quincy z

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Nov 2, 2022

It so easy to learn with coursera.

By Mohammad S

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Sep 18, 2022

Great and inclusive introduction

By CHALISA N

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Sep 12, 2022

This course improve my knowledge.

By César E O B

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Aug 24, 2022

This course is amazing. Thank you!

By Maha A

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Jun 18, 2022

many info in short time in pro way

By Abderrahim K

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Jun 12, 2022

very insight and interacting cours

By Alejandro V

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Jun 10, 2022

Excelente material, aprendí mucho.

By Valeriia B

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Feb 25, 2024

Perfect for a start in marketing!

By Gaby S

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Jan 6, 2024

Excelente todo muy bien explicado