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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
19,014 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

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2651 - 2675 of 4,622 Reviews for Foundations of Digital Marketing and E-commerce

By Dandy K

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Mar 5, 2023

im so satisfied with this course

By Charles G

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Mar 1, 2023

Great course, really enjoyed it.

By ERNESTO S

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Nov 24, 2022

Excellent. I learned new things.

By Majid K

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Oct 27, 2022

The best course offer by Google

By Claudia B

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Oct 4, 2022

Contain all the basics and more!

By MUHAMMAD S K

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Sep 30, 2022

Very usefull classes, i like it

By Kevin J M

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Sep 29, 2022

Very good insights on the topic

By Zaheer H

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Sep 17, 2022

Best Course, easy to understand

By Eyab M

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Sep 3, 2022

Good time with great information

By gita w

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Aug 7, 2022

the best place to study properly

By Sandeep D

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Jul 17, 2022

Superb start of 7 course journey

By Alex A

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Jun 30, 2022

Excelente Material y contenidos.

By Carlos U

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Jun 24, 2022

Excellent and sinmpler to follow

By Robert M

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Jun 14, 2022

Very insightful and eye opening.

By sunday a (

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Mar 21, 2024

very educative and well tutored

By Kennedy I

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Feb 6, 2024

Excellent!!! Thank you for this

By Aliusha A

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Jan 26, 2024

The course is great, thank you!

By Aksana M

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Jan 14, 2024

Great start of new career path!

By mahmoud A

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Jan 12, 2024

Great Project, keep going Team.

By usama a

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Sep 20, 2023

Great course easy to understand

By sharique a

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Jul 30, 2023

AMAZING VIDEOS AND CONTENTS!!!!

By An H H

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Jul 29, 2023

so many new and value things to

By Dinh T M L

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Jul 21, 2023

Really enjoy the course so far!

By Parneet K

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Apr 26, 2023

amazing and valuable experience

By Engr. I A

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Apr 8, 2023

very interested and informative