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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
19,444 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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2751 - 2775 of 4,706 Reviews for Foundations of Digital Marketing and E-commerce

By Amanda C

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Apr 29, 2023

Very good introduction course.

By Belch C

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Mar 30, 2023

GREAT COURSE, VERY INSIGHTFUL!

By Mohd A N M T

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Feb 14, 2023

Very good course for beginner.

By Ikbol A

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Feb 12, 2023

Great job for beginner course.

By Beatriz G O

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Feb 5, 2023

Excelente Curso, muy completo.

By Dr. V K S G

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Jan 23, 2023

excellent teachers and content

By Rubalavanya R

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Jan 9, 2023

core to the point , no boredom

By Gabriela H

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Dec 25, 2022

Love this introductory course.

By Sean T

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Dec 8, 2022

Best course I have ever taken!

By Saranya

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Nov 23, 2022

Thanks for improving our skill

By Ching L Y

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Nov 3, 2022

learned a lot of new knowledge

By Ricky L

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Nov 3, 2022

great and well designed course

By Ahmed H

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Nov 2, 2022

really engaging and supporting

By Deleted A

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Oct 30, 2022

I enjoyed every minute of it.

By Mylcah A

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Oct 24, 2022

I will give this course a 5/5

By Srimoyee C

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Oct 6, 2022

well explained/good lectures.

By Samadhan J

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Oct 5, 2022

Its great Learning experience

By Arthur Y

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Sep 29, 2022

Greatcourse. I learned a lot.

By Anam N

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Jul 7, 2022

learning and accessible course

By Edgar B

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Jun 1, 2024

Easy pace and great teaching.

By Ambika S

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Jun 1, 2024

It was very beneficial course

By Zane S - R

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Mar 2, 2024

Loved the way it is built up.

By Fatimah A

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Dec 11, 2023

This course was an eye opener

By Idayat S

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Nov 24, 2023

Detailed and simple to follow

By Kristal K

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Nov 1, 2023

Very practical and engaging..