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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,832 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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3626 - 3650 of 7,164 Reviews for Foundations of Digital Marketing and E-commerce

By Siddhant S

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Dec 24, 2025

well drafted course learned a lot

By Abu S

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Sep 29, 2025

I got the clean learning process.

By Mohamed F

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Sep 18, 2025

Thanks for the great opportunity.

By منصور ب م ا

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Aug 23, 2025

مفيدة ... كانت ممتعة بقدر الفائدة

By Gloire D

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Jul 17, 2025

Practical and very understandable

By سعد أ ع ا

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Jun 5, 2025

دورة جداً ممتازة ومفيدة شكراً لكم

By Grishon M

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May 15, 2025

looking forward to my certificate

By Dipankar S .

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May 9, 2025

Excellent Thank you Coursera Team

By Farah S B

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Feb 21, 2025

metodenya mudah dipahami..awesome

By Soman S

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Jan 12, 2025

Very beneficial and useful course

By Diksha S

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Nov 24, 2024

it was great to have all insights

By Devender K

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Nov 1, 2024

It's a great learning experiance.

By Birhan t

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Oct 22, 2024

very clear and effective learning

By AHMAD R A F

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Aug 1, 2024

i am very well about this program

By Ediomi J E

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Jun 12, 2024

Very exceptional and educative 🙌

By Samruddhi K

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May 9, 2024

all the teachers are very best...

By Valeriia B

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Feb 25, 2024

Perfect for a start in marketing!

By Gaby S

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Jan 6, 2024

Excelente todo muy bien explicado

By Natural B

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Dec 26, 2023

i like this program becuse i need

By Deleted A

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Nov 29, 2023

I learned a lot From this course

By Amritpal S B

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Oct 14, 2023

Very informative & easy to follow

By NWAY N Y H

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Oct 9, 2023

You will never regret it !I swear

By Rahmi P

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Oct 2, 2023

mengerti kemampuan dasar marketer

By SURAJ S ( M

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Sep 15, 2023

it is really good and interesting

By Kanisha P

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Sep 3, 2023

A GREAT EXPERIENCE ,THANK YOU..!!