Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,832 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

Filter by:

3751 - 3775 of 7,164 Reviews for Foundations of Digital Marketing and E-commerce

By mussa z

•

Apr 3, 2023

Learned and equipped new skills

By Muhammad A

•

Mar 25, 2023

Great experience in this course

By Estefania V O

•

Feb 7, 2023

Amaizing course I learned a lot

By raam k

•

Jan 16, 2023

keep the pass percentage as 75%

By Rim E S

•

Jan 4, 2023

Very interesting and effective!

By Berenice D

•

Dec 18, 2022

Very educational and thorough!!

By Shruthi Y

•

Nov 20, 2022

excited to finish the course!!!

By Syed M H

•

Oct 28, 2022

It was great experience for me

By Scott D

•

Oct 26, 2022

Great course and value so far.

By Rafia A

•

Oct 17, 2022

Excellent learning opportunity

By Salah M A A

•

Aug 27, 2022

great and useful course. thanks

By Stacey S

•

Aug 25, 2022

I learned a lot about the topic

By Kiara C

•

Aug 13, 2022

Easy to understand and detailed

By M B K .

•

Jun 27, 2022

Excellent course for a Beginner

By Ally B

•

May 10, 2022

Loved this foundational course.

By Anjum K

•

Nov 13, 2025

It has been a great experience

By Azra N

•

Oct 4, 2025

i enjoyed learning this course

By Adiel S

•

Oct 1, 2025

Conteúdo muito bom e completo!

By Natacha Z

•

Jun 7, 2025

excelente material y contenido

By Adinel P M

•

May 30, 2025

it's great, i'm learning a lot

By Pradeep - H

•

Apr 23, 2025

Good and informative learning.

By Shamaoon A S

•

Mar 24, 2025

Good course very comprehensive

By Tania M M C

•

Jan 24, 2025

esta muy practico y entendible

By MARIANA R L

•

Jan 24, 2025

Me gustó mucho, aprendí mucho.

By Laura P R L

•

Nov 21, 2024

Excelente curso, muy completo.