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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,813 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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4451 - 4475 of 7,164 Reviews for Foundations of Digital Marketing and E-commerce

By Ms O

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Nov 9, 2022

awesome experience

By Joe

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Oct 20, 2022

Excellent so far!

By Venkat M

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Oct 18, 2022

Good Intro course

By Clermont M

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Oct 16, 2022

Great learning !!

By MSR

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Oct 11, 2022

nice for learners.

By Lubnah A

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Oct 4, 2022

Excellent course.

By Tadesse G M

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Oct 1, 2022

Fast track way !!

By Robin J

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Sep 30, 2022

excellent content

By Yaser H

•

Sep 30, 2022

thank you so much

By Eloisa

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Sep 29, 2022

Great experience!

By Karen B

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Sep 27, 2022

Well put together

By R H R

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Sep 22, 2022

Very Informative.

By kaviarasi

•

Sep 21, 2022

it usefull for me

By Pirapong S

•

Sep 10, 2022

excellent chapter

By Luis A

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Aug 16, 2022

Great foundations.

By Nonglak A

•

Aug 15, 2022

i love it the most

By Lefranc J

•

Jul 22, 2022

Excellent content!

By Michaela O

•

May 25, 2022

It was AMAZING !!!

By Malika B

•

Dec 14, 2025

really insightful

By Aneela A

•

Nov 20, 2025

Super Informative

By Deleted A

•

Oct 3, 2025

Thank you so much

By FRANCISCO G V O

•

Sep 15, 2025

Ótimo aprendizado

By Muhammad B

•

Aug 27, 2025

Great Experience

By Dahnia M R

•

Aug 19, 2025

sangat bermanfaat

By EIRENE A L A

•

Aug 9, 2025

Me gustó el curso