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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,813 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

NA

Dec 21, 2023

It's a wonderful course. The instructor explain every things in a detail manner . I feel so comfortable. I hope this knowledge and this certificate will surely help me on my career. Thank you GOOGLE.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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5501 - 5525 of 7,164 Reviews for Foundations of Digital Marketing and E-commerce

By ISADORA P G

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May 18, 2025

perfeito

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May 10, 2025

perfeito

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Apr 18, 2025

Muy bien

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Apr 13, 2025

muy util

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The best

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Mar 21, 2025

SO GREAT

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Mar 19, 2025

exelente

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Feb 25, 2025

loved it

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The best

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Feb 10, 2025

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Dec 22, 2024

exellect

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exellent

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Oct 11, 2024

its good

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Sep 12, 2024

Exelente

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Aug 21, 2024

Good job

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Aug 15, 2024

very gud

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Jul 21, 2024

helpfull

By Juliana R

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Jun 4, 2024

Perfect!

By ahmed m a z

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May 22, 2024

عمل رائع

By MARINA S A

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May 17, 2024

Incrivel

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May 3, 2024

the best