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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,797 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SC

Mar 21, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

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By ravi s

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Aug 1, 2024

thanks

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Jul 21, 2024

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Jun 30, 2024

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Jul 24, 2023

Great!

By Benitez M F

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Sep 15, 2025

bueno

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Dec 27, 2024

Great

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Jan 27, 2024

Omaia

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Oct 27, 2023

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May 13, 2023

great

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Oct 18, 2022

NICE

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Sep 27, 2022

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Nov 5, 2025

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Oct 24, 2025

Good

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Aug 30, 2025

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Aug 29, 2025

nice

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best

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May 15, 2025

GOOD

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May 1, 2025

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Apr 6, 2025

good

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Feb 19, 2025

good

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Feb 16, 2025

best