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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,823 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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726 - 750 of 4,592 Reviews for Foundations of Digital Marketing and E-commerce

By Jacquelyn M

Aug 17, 2023

It was a pleasure to have Joi as my Instructor. She is knowledgeable, professional and has a beautiful presence

that made learning easier. Thank you!

By Tharita

Jun 24, 2023

Thanks for the good basic course from Google, but on Coursera I can't use the translate plugin for the test. It refreshes the web page all the time.

By Siobhan M

Jun 19, 2023

This Course kept my attention and really enjoyed learning the fundamentals of online Digital Marketing and E Commerce, highly recommend this course.

By Basit M

Jun 14, 2023

Amazing support and the module was very well explained. I would recommend anyone who is interested in finding their feet online to start right here.

By Zunaira Z

Jan 31, 2023

Loved how the course was thoroughly planned out, especially those prompt quiz amidst video lessons would always keep my focused! Highly recommended.

By Aditya G

Nov 5, 2022

Very crisp and highly intuitive.

The course has the best flow, the most amazing teachers, and of course, the best structure possible.

10/10 recommend.

By Deborah E F

Aug 1, 2022

It was a very in-depth course and easy to follow along as well. I really enjoyed opening it every single day and would exceed my goals for the day.

By Satyajit G

Jun 23, 2022

I'm very thankful to Coursera and Google to provide this type of course and it's very helpful for me that's why this course is applicable for 5 star

By Noha S

Oct 6, 2023

excellent way to learn about this field . really helpful and important for each one seaking for anew job in digital marketing and e commerce field

By Abhineeta R

Sep 9, 2023

Such a comprehensive course for beginners. Really laid a solid foundation for my digital marketing journey. I already feel empowered and confident.

By Khushboo P

Jul 24, 2023

I really loved this program. Before joining this course, I was unaware of various concepts and I loved how everything was explained using examples.

By Niks J

Feb 21, 2023

Awesome experience! thank you! It was really great and also as my first language is not English it was still really easy to understand everything!!

By Mian K

Jan 19, 2023

I'm so happy to complete my first stage of digital marketing and E-commerce field. I'm glad that google and coursera has given me this opportunity

By Mat

Dec 8, 2023

Clear bite chunks of wisdom, with a variety of high quality sharing from different professionals. Information was conveyed clearly and succinctly.

By Mukhtar A

Sep 30, 2023

I am so excited to complete this Google Certificate for Foundations of Digital Marketing and E-commerce with flexible timing according to my will.

By esha s

Apr 15, 2023

it was really impressive how we can learn this in a very easy ways and also on our own pace. Helped me understand so much about digital marketing.

By Ella B

Jan 9, 2023

Fantastic overview and foundational knowledge of digital marketing and e-commerce! Love the videos and interactive activities to keep you engaged.

By Jason L ( M

Jun 6, 2022

I learned a lot of terminology and ways of explaining concepts to hiring managers that will showcase I know what I know without further questions.

By Winnie T

Oct 6, 2023

I loved the practicality and depth of a course that's a foundation. The instructors were pretty good too. Many thanks to Google for this program!

By Eza N

Jan 29, 2023

This course is best if you want to pursue your career in digital marketing. It gives you a strong foundation for your career. Highly recommended!

By Sanjay R

Jul 5, 2022

Extremely happy with the way this course has been designed. In the past, I have used other elearning platforms, but nothing as good as Coursera.

By Shankar B

May 7, 2024

Awesome! I've learned so much information; each module was distinct and enlightening. I am so excited for the next phase of my learning journey!

By bayo o

Sep 30, 2023

IT WAS INSPIRING AND REJUVENATED MY LONG-LOST READING HABITS. IT WAS A CHALLENGE BUT IT WAS WORTH IT. I'M EVER READY FOR THE NEXT LEVEL COURSE.

By Biplab K S

Sep 20, 2023

Excellent course material to learn from the basic. I love this course. Thanks to all my teachers here and who inspired me sharing their journey.

By Sigrid K

Sep 3, 2023

Excellent course for a Beginners crash course or those who just want to brush up on their knowledge! Loved the Intructors for the class as well!