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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,853 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1501 - 1525 of 4,596 Reviews for Foundations of Digital Marketing and E-commerce

By Ghaliah A

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Nov 6, 2022

very good and specified course and a great start for learning digital marketing.

By Nene N

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Oct 15, 2022

Great class for anyone interested in and wanna start leaeingn digital marketing.

By Miguel K

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Oct 6, 2022

Its great for a foundational understanding of digital marketing and ecommerce.

By Ahmad A

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Sep 29, 2022

Informative and taugh will delicacy throughout, big ups to Joi Wade especially.

By Vaibhav S

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Sep 7, 2022

I enjoyed and learnt a lot of new things about digital marketing and e commerce.

By Eric L

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Aug 15, 2022

This is awesome! I learned a lot from this course. Thanks Google and Coursera!

By Sol A R

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Jul 8, 2022

Excelente curso, muy amigable la modalidad de videos, contenido, lectura y test.

By bikash a

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Jul 2, 2022

Thank you for letting me in on the course. I feel so confident and accomplished.

By Jeric r

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Jun 22, 2022

Everything was so informative especially if you are starting with this industry.

By Jonathan G

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Jun 21, 2022

Easily understood and well presented. Clear and concise explanations throughout.

By raja k

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Mar 16, 2024

Just EXCELLENT & my thanks for allowing me to join with their generous approach

By David E

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Feb 4, 2024

I got a lot of digital marketing knowledge from this course, thank you Coursera

By Kameron D

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Jan 12, 2024

Awesome course I would recommended to everyone that wants to start in marketing

By Jeffrey S (

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Jan 11, 2024

very informative, and ethical. They don't try to exasperate you with the tests.

By Rani S

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Nov 23, 2023

It definitely boosts my knowledge about digital marketing for my future career.

By Nway N S

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Oct 15, 2023

The way all the necessary info and easy to understand examples are just superb.

By S. M S R

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Sep 29, 2023

Easy to follow and understand. Thanks, Google and Coursera for the opportunity.

By Daniela G D G

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Sep 3, 2023

This is a great course to understand and learn easily the concepts of marketing

By Deleted A

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Sep 2, 2023

Interesting and helpful course for everyone who interested in Digital Marketing

By Rafael B

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Jul 19, 2023

Great overview of the main topic in Digital Marketing and eCommerce. Well done.

By Lane K

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May 7, 2023

Very full of content and I learned very much. Excited to start the next course!

By Sujit K T

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May 4, 2023

Courses are great and user friendly to understand with easy optimization of UI.

By Satyajeet B

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Mar 28, 2023

A big thanks to coursera to provide me this course to enhance/boost my skills..

By Magdaline O

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Mar 28, 2023

very good course and the tutors make it easy to understand the course.thank you

By Muhammad U

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Mar 2, 2023

Great Course to kick start a digital marketing and e-commerce learning journey.