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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,917 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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1901 - 1925 of 4,602 Reviews for Foundations of Digital Marketing and E-commerce

By AR R

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Sep 15, 2022

I'm happy with this professional course by Google Foundation.

By Ingrid N

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Sep 9, 2022

Engaging, informative, userfriendly, thankful for this course.

By SERGIO L M

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Aug 22, 2022

It is always important to refresh and return to the beginning.

By Laxman S

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Aug 18, 2022

this course is very great to learn basics of digital marketing

By Rossii R

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Aug 17, 2022

Very good course to get your feet wet. Really went into detail

By Rosario B

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Aug 13, 2022

I like the videos because are well explained and the lectures.

By Monotosh D

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Jul 31, 2022

This is great course to upgrade you digital marketion crearrer

By Alan G

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Jul 14, 2022

great stuff to set the foundation for the rest of the courses

By Xeem H

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May 28, 2022

Good intro to digital marketing and well formatted. Great job!

By Goutham G

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May 10, 2024

very good course to understand the basis of digital marketing

By Ghulam A

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Apr 28, 2024

Excellent Learning Experience Throughout This Course. Thanks.

By Tabitha K

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Apr 18, 2024

I have acquired practical skills to get started in this field

By eduardo e m g

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Mar 8, 2024

ame este curso me hizo sentir mas capas de seguro de mi mismo

By Anthony D J

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Jan 29, 2024

It gives you a good start on the basics of digital marketing.

By Muhammad J

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Jan 16, 2024

Amazing digital marketing course clear my all basic knowledge

By Gabriel R

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Dec 30, 2023

Learned about the basics of e-commerce and digital marketing.

By Cahyo W

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Dec 24, 2023

I love to learn something like this more often in the future.

By NOHA'S F

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Dec 16, 2023

i'm so happy. Thank you Coursera giving me this opportunity .

By Martini

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Oct 11, 2023

simple dan mudah dipahami jika English fluency kita mencukupi

By anya f

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Sep 1, 2023

Easy to follow, engaging, and very practical and informative.

By Maxwell M M

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Aug 7, 2023

you have made it so easy for one to understand, i enjoyed it.

By وسيم ن ا

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Jun 25, 2023

A very useful course and the way it is presented is excellent

By Suldan

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Jun 4, 2023

during this course I really enjoyed for what I have learned

By A N

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May 31, 2023

Was very helpful! Learned so much and can't wait to continue.

By Anurag S

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Apr 19, 2023

Great course to build on the foundation for Digital marketing