Unlock the foundational tools of influential communication in this course from Arizona State University. This course introduces students to the "Art of Persuasion," focusing on how to communicate complex ideas with clarity and impact. You will begin by exploring Aristotle’s Triangle of Persuasion, learning how to balance logic, credibility, and emotion to reach your audience effectively.

Foundations of Persuasion
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Foundations of Persuasion
This course is part of Learn English Now: Academic and Professional Persuasion Specialization

Instructor: John Deal, Director ASU Global Launch
Included with
Recommended experience
What you'll learn
Utilize Aristotle’s Triangle of Persuasion to enhance the impact of your communication.
Evaluate source credibility and trustworthiness to select reliable academic evidence.
Master the skills of summarizing and paraphrasing to integrate evidence without losing clarity.
Details to know

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May 2026
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Build your subject-matter expertise
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There are 5 modules in this course
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