Amazon Ads

Foundations of Retail Media

Taught in English

Course

Gain insight into a topic and learn the fundamentals

Amazon Ads

Instructor: Amazon Ads

Beginner level

Recommended experience

16 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Basic digital advertising and retail media concepts

  • How to set up and manage campaigns to support retail media strategies

  • How to leverage sponsored ads and Amazon Stores to create high quality campaigns

Details to know

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Assessments

5 assignments

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There are 5 modules in this course

This module covers both general digital marketing terminology as well as the basics of Amazon Ads solutions, with an emphasis on display advertising. Topics include an introduction digital advertising concepts and Amazon Ads, understanding audience solutions for display advertising, measuring display advertising campaigns, and reaching audiences across the customer journey.

What's included

4 videos1 reading1 assignment16 plugins

This module builds proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts through selling on Amazon.com, and navigating the basics of Seller Central and Vendor Central.

What's included

1 assignment10 plugins

This module dives deeper on the topics covered in week 2, and will help learners apply them across different advertising strategies. Topics include optimizing product detail pages for retail readiness, driving brand discoverability through Amazon growth levers, expanding to international marketplaces, fostering customer loyalty through promotions, and planning with retail insights and analytic tools.

What's included

1 assignment16 plugins

This module will show you how to use sponsored ads effectively. You will be introduced to common terms, features, and functionality that you can use to help drive advertising effectiveness.

What's included

1 video1 assignment17 plugins

Analyzing campaign performance is an important part of making adjustments to improve future campaigns. In this module, you'll learn about available metrics and reporting tools and how to use them to assess your sponsored ad campaigns. Then, you'll learn how to make strategic adjustments to your campaign to help improve performance. You will understand what insights are most impactful and how to make changes to your targeting, bidding, and budgeting strategies.

What's included

1 assignment18 plugins

Instructor

Amazon Ads
Amazon Ads
2 Courses1,426 learners

Offered by

Amazon Ads

Recommended if you're interested in Marketing

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