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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

2,663 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews


Oct 10, 2022

Awesome!!! First the credit to the instructors which I consider outstanding. I really motivated because I joined for curiosity, and I could say I`m in love at this moment. Thanks for this opportunity.


Sep 10, 2022

This course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

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526 - 550 of 563 Reviews for From Likes to Leads: Interact with Customers Online

By César B M

Dec 19, 2022


By Hamida G

Dec 27, 2023


By Rohit R

Oct 30, 2022


By bacha e

Oct 7, 2023


By Alassani N

Sep 8, 2022


By João L d S I Q

Jun 20, 2023


By Nisha P

Dec 1, 2022

Pretty simple and straightforward. If you have worked in social media in any capacity or taken a Marketing course in college, then you will already know plenty of the concepts covered in this course. There was a very strong focus on Hootsuite, which could have been supplemented by showing us how to use a few other tools too. Especially the free ones and the actual implementation of social media campaigns. The exercises are interesting to do.

By Natalie T

Nov 10, 2022

This is a very subjective thing but I found the presenter's movements (mouth and body gestures) quite distracting. I ended up just reading the transcript myself whilst she was speaking in the background. There was simply too much gesticulations, body turning, head bobbing. Perhaps something the presenter can work on for future presentations.

By abbas n

Apr 23, 2024

Social media is a topic that more people are familiar with compared to maybe email marketing or running ads. I wish this course were more in-depth and engaging.

By Valerie C

Jul 18, 2022

I found the content a little redundan, the backwards books on the background selves distracting and the instructor was hard to watch...not my favourite.

By Rohan S

Jan 12, 2023

The overall content is good but the main thing that I want to say is that lady teachers bored us a lot. They teach like they are reading a script.

By Natalia D

May 27, 2022

Although OK as an introduction, this course is too simplistic for those who have foundational knowledge of marketing and communications.

By Ana P S

Aug 12, 2023

You learn a lot of theory, but the content is very repetitive, and I believe that there would be many more things that could be taught.

By Dan F

Apr 3, 2023

It was straightforward. The presenter did a high-quality job. It felt more like an overview of topics. I enjoyed learning about Canva.

By Miriam R A M

Jul 7, 2023

The course 3 is extensive and repetitive.

She is very nice but hard to understand.

The course 1 and 2 was easier.

By Bernie D

May 30, 2023

It is simply a cultural thing, but I had a difficult time listening to the female presenter.

By eric t

Oct 26, 2023

well, its been amazing going through this program, with a lot of skill to practice.

By Mohit S

Jul 22, 2022

I feel that there were way more activities and readings than I wouldd have liked.

By Zainab W

Mar 21, 2023

Very engaging but found it quite long as compared to previous courses

By Andrew B

Nov 8, 2023

Not interesting and engaging( sorry

By Aleksandra M

Nov 17, 2022

Nice course but not enough details.

By Swati B

Jul 5, 2023

Very repetitive syllabus.

By Komayal H

Dec 12, 2022

Great job teaching!


Sep 19, 2022


By Ali A K

Sep 24, 2023

great stuff