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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,015 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

AA

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It was informative and I learned new jargon from the field. My only complaint is that some of the infromation was repetitive, but that could also be because I do have an emphasis in Media Studies.

JK

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What an amazingly designed course it was! The videos and activities are informative, encouraging, and leaves me confident to start my career in the digital marketing field.

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601 - 616 of 616 Reviews for From Likes to Leads: Interact with Customers Online

By Sapna R

•

Nov 27, 2023

good

By Mohamed G A

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Jun 16, 2023

good

By Abitamim P

•

May 18, 2023

nice

By niloofar n

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Jul 26, 2024

it did not cover the details, I do not feel I can offer something special at work, now I only know something general about social media marketing and I am not able to work with tools or I can not even say I know social media marketing by confidence.

By Hannah G

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Nov 3, 2023

It was a lot for repetition content for what was taught in the first introduction to digital marketing course. Felt very redundant and not interesting enough to want to complete the course. I lost motivation several times throughout this module.

By aditya k

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Jan 19, 2024

The course is very vague, never gets to the point and always beats around the bush with general stuff. Would not suggest for professional certification. This is a summary course at best.

By Elisha A

•

Oct 12, 2023

It was very long and stressful yes I learned what I needed but It was very mentally draining.

By Asr

•

Aug 12, 2024

where is my certificate? ....

By Amon B

•

Mar 29, 2024

It would be great if there were job opportunities outside of the United States for people who do the course

By Lee L

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Sep 29, 2022

Digital marketing is not what I am suited for. Working on dis-enrolling.

By Pedro P G O

•

Jun 21, 2024

Repetitive, too basic, and the instructor was really annoying.

By Brad H

•

Oct 8, 2022

Finished course. Certificate not available???

By Matthew B

•

Jun 11, 2024

Outdated content - would not recommend.

By Devika K

•

Dec 10, 2022

how do i unlock the ceritificate

By Julia L

•

Oct 25, 2023

Outdated

By ASHISH

•

Jan 18, 2024

good