Nowadays, family businesses are indispensable in our economy. However, it is very important to identify the tools and strategies of success that allow them to transcend in a competitive environment. For that reason, this entrepreneurship course gives you the opportunity to know and apply best practices, taking into account entrepreneurship and innovation models that will allow you to take advantage of the strengths that posseses the family business, in order to create a suitable business for next generations.
This course is part of the Leading a Family Business Specialization
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About this Course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 3 of 3 in the
Advanced Level
Approx. 23 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Understand and apply best practices in the family business
Distinguish entrepreneurship and innovation models
Implement entrepreneurship trends in your venture
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 3 of 3 in the
Advanced Level
Approx. 23 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
6 hours to complete
Topic 1. A Family Business Venture: The STEP Model
6 hours to complete
2 videos (Total 6 min), 14 readings, 4 quizzes
4 hours to complete
Topic 2. Mega Trends and Entrepreneurship
4 hours to complete
2 videos (Total 7 min), 7 readings, 3 quizzes
3 hours to complete
Topic 3. Ideation and Market Validation
3 hours to complete
2 videos (Total 4 min), 6 readings, 3 quizzes
5 hours to complete
Topic 4. Value Proposition
5 hours to complete
2 videos (Total 6 min), 7 readings, 4 quizzes
About the Leading a Family Business Specialization

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