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Back to The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

Learner Reviews & Feedback for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy by ESSEC Business School

4.6
stars
853 ratings
210 reviews

About the Course

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

Top reviews

YZ
Jul 31, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES
Nov 25, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

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151 - 175 of 206 Reviews for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

By James C

Jun 9, 2017

Good for fundamental level.

But the exam is a bit difficult as there was no similar examples in the course.

By Ludovit M

Feb 20, 2021

Some of the additional reading have not been available. Otherwise the Course videos, have been very good.

By Mario J F

Jun 21, 2020

Great course, the only bad thing I can say is that some of the extra reading materials were not available

By Sharon K

May 11, 2018

A n informative course however many of the links within the complimentary readings are not working.

By Ana T S d S

Jun 14, 2020

This course is super interesting to have a good idea/ a high-level view of Revenue Management.

By José M D V

Apr 12, 2020

Muy bueno, lo unico que no me gusto que en los reading list la mayoría de los link estan rotos

By Shiny Z

Nov 25, 2015

You can get to know about basic points about RM, like user segments, forecasting and pricing.

By Yan N C W T

Jan 21, 2018

Only Thing I have to suggest is no explanation or showing right answer for exam result. Why?

By Jolita S

Oct 18, 2020

There was a lot of video and reading materials not acceptable from complementary readings

By Jennifer P

May 20, 2020

Attention, les liens vers la majorité des sources de lecture contiennent une erreur 404.

By Gabriela A R M

Sep 16, 2019

Excelente información. Si se implementaran más ejemplos prácticos, sería aún mejor.

By Cyril G

Jan 20, 2016

Very helpful. Only wish we had more opportunity to practice on a facultative basis.

By Dmitry K

May 29, 2019

The fundamentals are great, a little practical work would be greatly appreciated

By Michal V C H

Sep 14, 2017

I thing there are few errors in Final Exam.... :-)

By Gabriela H

May 25, 2020

Good base but needs to be updated.

By Camila V E

Aug 14, 2017

Nathaniel was great to learn from.

By Plamen S S

Jul 10, 2020

Good course.excellent videos

By Assoh F G

Mar 30, 2021

j'ai beaucoup aimé le cours

By Kusuma J

Apr 17, 2020

nice

By Hugo M M

Mar 14, 2016

This course is a bit repetitive and provides only a few real life examples. As well as this, the evaluation of this course is based on the result of a single quiz of 15 questions, which is not enough to prove any knowledge at all. I think it should focus on a more practice oriented course in order to master the price optimization process and see how it fluctuates in real life examples.

However, this course gives great insights and useful concepts that are of huge importance to the application of the revenue management activities.

By Damian B N

Dec 15, 2019

Interesting course as introduction to Revenue Management. It is really a shame that most additional readings and videos are no longer available. Also some of the written materials have basic grammar and spelling mistakes.

By Lucio V

Jan 6, 2020

Los conceptos teóricos muy buenos. Falto aplicación practica. Sentí que las preguntas de los tests daban por supuestos conceptos y prácticas no desarrolladas. La gran mayoría de material de apoyo no estaban disponibles.

By Jani N

Jul 14, 2020

Good knowledge over all. Most of the suplementary readings did not work at all. That was a bummer. Also could not watch the videos as the guys were moving theirs hands like crazy people :) but the audio was ok.

By Arno P P

Aug 17, 2020

A nice and lively presentation - thank you. It is however a complex topic and will demand additional reading, which is fine. The reason for the 3 stars - a slower pace would have been great.

By Polydefkis B

May 9, 2020

While the course content and execution is great, having a pdf of the content at hand would be helpful during class. Also, the course is 5 years old and most links do not work anymore