商管研究中的賽局分析（一）：通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1))

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商管研究中的賽局分析（一）：通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1))

Instructor: 孔令傑 (Ling-Chieh Kung)

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7 modules

Gain insight into a topic and learn the fundamentals.

46 reviews

Beginner level

No prior experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

46 reviews

Beginner level

No prior experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Tools you'll learn

Inventory Management System

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Assessments

6 assignments

Taught in Chinese (Traditional)

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There are 7 modules in this course

在本課程中，我們會向大家介紹如何以（看起來像數學推導的）理論模型進行商管領域的學術研究，並且特別著重介紹在有多決策者的環境中，如何進行模型建構與分析，進而探討「誘因」的經濟與管理意涵。

本課程介紹本領域的核心研究工具「賽局理論」，透過原理的講解與案例的說明，讓大家瞭解賽局理論的基本概念以及在商管研究上的應用方式。我們會介紹許多案例，但案例只是我們用來介紹「研究方法」與原理的媒介，而不是主體。修習本課程後，學習者將： 1.瞭解賽局理論的基本概念、應用方式與範疇。 2.瞭解理論研究在商管領域的意義。 3.能進行基本的具多決策者的商管領域理論研究。

本週我們將對整門課程進行概述，讓大家知道本課程的定位與目標，並且就本課程需要的最佳化理論（非線性規劃的最佳化條件）做簡單的介紹，並以定價和存貨做為應用案例。

What's included

11 videos1 reading1 assignment

11 videos Total 98 minutes

第一週課前引導 1 minute
1-0 課前小叮嚀 2 minutes
1-1-1 課程概述（1） 10 minutes
1-1-2 課程概述（2） 9 minutes
1-2 一個例子：獨佔定價（monopoly pricing） 9 minutes
1-3-1 理論集合與函數(1) 11 minutes
1-3-2 理論集合與函數(2) 8 minutes
1-4-1 理論：最佳化條件（1） 10 minutes
1-4-2 理論：最佳化條件（2） 13 minutes
1-5 應用-獨佔定價 14 minutes
1-6 應用-經濟訂購量 14 minutes

1 reading Total 1 minute

NTU MOOC 課程問題詢問與回報機制 1 minute

1 assignment Total 30 minutes

第一週測驗 30 minutes

本週我們將介紹賽局理論的原理與應用。賽局理論博大精深，因此本週我們只就本課程會用到的部份（完全資訊下的靜態與動態賽局）做簡要的介紹，並以零售商間的水平競爭與供應鍊上的垂直競合做為應用案例。

What's included

7 videos1 assignment

本週我們將介紹 McGuire 與 Staelin 兩位學者於 1983 發表於 Marketing Science 的研究。我們將探討製造商如何選擇要直營零售店或接受加盟，並理解為何選擇接受加盟可能解決製造商間的囚犯困境。

What's included

7 videos1 assignment

本週我們將介紹 Pasternack 學者於 1985 發表於 Marketing Science 的研究。我們將學習如何處理市場需求不確定時的存貨問題，並探討在供應鍊中製造商應如何設計退貨合約，才能引導零售商做出能達到雙贏的存貨決策。

What's included

9 videos1 assignment

9 videos Total 105 minutes

第四週課前引導 3 minutes
4-0 課前影片 1 minute
4-1 誘因問題 12 minutes
4-2-1 報童問題與供應鏈不協調（1） 11 minutes
4-2-2 報童問題與供應鏈不協調（2） 10 minutes
4-2-3 報童問題與供應鏈不協調（3） 15 minutes
4-3 退貨合約 16 minutes
4-4 模型與分析 13 minutes
4-5 意涵與結論 23 minutes

1 assignment Total 30 minutes

第四週測驗 30 minutes

本週我們將介紹授課教師與他的學生合著的一篇論文。我們將討論一個有趣的商業策略：「幫自己的競爭對手打廣告」，並且探討商品的品質差異與合約型態將如何決定這個策略對策略實行者的影響。

What's included

9 videos1 assignment

9 videos Total 113 minutes

第五週課前引導 1 minute
5-0 課前影片 2 minutes
5-1 課程目標 5 minutes
5-2 研究動機 18 minutes
5-3 模型 15 minutes
5-4-1 分析：只考慮上架費(1) 21 minutes
5-4-2 分析：只考慮上架費(2) 28 minutes
5-5 分析：營收分享 12 minutes
5-6 結論 11 minutes

1 assignment Total 30 minutes

第五週測驗 30 minutes

本週我們將介紹授課教師與他的學生共同發表在 Transportation Research Part E 的一篇論文。我們將討論在近年來引起商業革命的「共享經濟」與「平臺策略」，探討提供快遞服務的雙邊平臺該如何制定收費與補貼策略。

What's included

10 videos1 assignment

10 videos Total 101 minutes

第六週課前引導 3 minutes
6-1-1研究動機（1） 9 minutes
6-1-2 研究動機（2） 12 minutes
6-2 模型 19 minutes
6-3-1 分析：基本情境（1） 10 minutes
6-3-2 分析：基本情境（2） 10 minutes
6-3-3 分析：基本情境（3） 8 minutes
6-4-1 分析：延伸情境（1） 14 minutes
6-4-2 分析：延伸情境（2） 10 minutes
6-5 結論 7 minutes

1 assignment Total 30 minutes

第六週測驗 30 minutes

本週我們將回顧並總結前六週的課程，同時也對有興趣繼續學習此領域的學習者提出建議。最後，我們將回到源頭，聊聊到底什麼是「理論研究」，以及為什麼我們需要理論研究。

What's included

4 videos

Instructor

Instructor ratings

(8 ratings)

孔令傑 (Ling-Chieh Kung)

National Taiwan University

9 Courses 111,401 learners

Offered by

National Taiwan University

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Reviewed on Mar 1, 2019

very good course about the concept of game theoretic and its application examples

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