May 23, 2019
Excellent course! I found it very useful. It really builds a super strong foundation to think about this User Motivation and UX. The word Gamification is something that some people like and some hate.
Jun 17, 2017
Very structured and interesting class about gamification. Kevin is a very engaging teacher and this course was perfect introduction to gamification. I highly recommend the course. Thank you very much!
By CRISTHIAN A G N•
Oct 08, 2019
Excelente curso, explica claramente los conceptos de la Gamificación y evidencia de una manera eficaz, a través de ejemplos reales, el uso responsable y ético de la Gamificación en los negocios tanto interna como externamente, Gracias Kevin Werbach, me llevo algo mucho más que importante para mi etapa empresarial.
By Maxim M•
May 10, 2019
Challenging enough and fun. Ok, to be more thorough: Gamification is not easy as you might think. It involves Sociology, Psychology, Strategy, Creativity, and much more. I like the organization of this course a lot. The great amount of information and opens a lot more ideas to keep learning this subject. Take it!
By Pietro R•
Jan 12, 2017
A Must! The course is extremely well taught, with a great use of technology. The topic is complex and although some simplifications are necessary, I feel that this course really gives some competence as opposed to a general idea of the topic that other courses might give. You will not regret taking this course.
Jun 14, 2016
Gamification is an emerging field of study and also an emerging business practice.
The course haven shown different perspectives, and techniques of gamification.
Also, the peer-review assignments are really helpful for understanding the content, and also follow the latest trend of the business world.
By Rajeev K•
Apr 10, 2019
Fantastic course with comprehensive coverage of the gamification concept. The key point was about linkages with behavior change theories and possible pitfalls if Game elements are applied without due consideration for the end goal. Game design framework covered E2E steps in most logical fashion.
By Renato T•
Dec 20, 2015
Excellent course, with lots of business insights that are useful in various activities, not only in a specific project, but every time you will be working with another person / coworker / supplier / client / etc! Gamification is the best tool for using when motivation is mandatory, i.e. always!
By Archana V•
Dec 06, 2017
The course was excellent. Prof Werbach has structured the course beautifully and it helps the learner develop his/her own thinking process with respect to games over the duration of the course. It is a must for anyone looking to improve their marketing efforts and achieve their business goals.
By Ignacio T•
Jan 13, 2017
Kevin is a great professor, the course is very complete and he explain all the concepts in a very clear and fun way. As a suggestion I would add a pdf with the summary of the subjects seen in the course, something practical to review the concepts without having to see all the videos again.
By Francisco C Z•
Jan 14, 2016
This was my first Coursera course and I really enjoyed it!
The course structure is well thought and the assignments are challenging, I learned a lot.
It has a lot of psychological motivations theory and game design thinking combined into real world business scenarios.
Great course overall.
By Aleh Z•
Aug 27, 2017
Very nice. As for experienced designer even, that was really, meaningful, informative & structured enough to apply in real life. 6 weeks duration is really enough to cover major aspects & not loose the interest in the middle. And i guess, that's great start to move further. Best, Aleh
By Vazgen B•
Dec 15, 2016
This is an extremely good and comprehensive introduction to Gamification. By the end of the course, you learn enough and even more to apply game elements to your real-life business and life challenges. I wish the course was updated though (some of the content is slightly outdated).
By Robertas S•
Mar 14, 2016
The essentials of today's business logic. After 15 years in advertising strategy I rarely encounter better courses than this. Well structured, challenging tempo (at times), fantastic assignments. Handouts not the best thought, so prepare not to rely on them and make notes yourself.
By Colin R•
Sep 06, 2017
Really, really enjoyed this course. Didn't think when I started it, that it would have the depth that it did, but was pleasantly surprised. Professor Werbach is a superb speaker - natural and confident. This course has really opened my mind and broadened my thinking. Brilliant. :)
By Arturo B•
Jan 15, 2016
Very rich course with loads of content, very useful insight. Very comprehensive and comprehensible, it follows an easy to understand structure and provides the learner with rich knowledge of the subject. The concepts are well-explained and it is made interesting by the speaker.
By Irma R•
Dec 16, 2015
The best course on Coursera from all that I was already participate into! Lectures are interesting, tests are shaped nicely and related to the course material very well, and assignments were the most fun - pretty hard, but interesting, challenging and useful. Thanks a lot!
By David A•
Sep 09, 2017
Fantastic insight into the basics of gamification including its theories, psychological background, history and a lot of practical examples. Prof Warberg is a passionate and smart presenter. Not bored for one second and managed to stay all motivated throughout the course.
By Carlos A•
Nov 16, 2016
Great course with a serious discussion of gamification topics , it addresses both its advantages and pitfalls. Kevin is a great professor that explains concepts clearly and in a fun way. The course interviews are relevant. Looking forward to a more advanced level course.
By Juan E T Q•
Sep 24, 2017
ME SIENTO ORGULLOSO DE HABER PARTICIPADO EN ESTE CURSO Y EMPEZAR APLICAR, DISEÑAR, Y DESARROLLAR, COMPROBAR, CONSTATAR Y POSTULAR NUEVOS CAMBIOS SOBRE LA GAMIFICACION QUE SE HA DESARROLLADO EN ESTE CURSO¡¡¡¡ FELICITO AL PHD. KEBIN WERBACH POR ESTA OPORTUNIDAD, GRACIAS.
By Jose A•
Sep 21, 2016
Un curso muy completo y muy ameno para entender las implicaciones de la Ludificaciòn. Werbach revisa en este curso temas que van desde la diversiòn en el quehacer humano, hasta la motivaciòn como elemento indispensable en la Ludificaciòn. Completamente recomendable.
By Francisco L S•
Jan 17, 2016
The course helped me clarify my understanding of gamification as an emerging field of study. Not only that, it gave me a set of tools to actually apply gamification to my current endeavors. All this while enjoying the material and professor Kevin's teaching style.
By Svetlana Z•
May 04, 2017
I am trying to apply some gamification techniques at work now (Gamification project for Retail department) and this course really helped me to overcome some obstacles and to think of some new ideas on how to make this experience better.
Thank you very much!
By PRAJAKTA M S•
Mar 25, 2018
This course has been very interesting throughout. It helped me gain a lot of knowledge and give a direction to my thought process in this domain. I am certain I can apply these learnings in my future professional journey. Thanks to wharton and coursera.
By Shuting Y•
Mar 12, 2016
The course is not too hard and it's very suitable for the beginners!
You'll learn the concept of the gamification systimatically and comprehensively.
The three assignment are worth to give it a try, and you'll learn how to apply this knowledge in reality.
By Mukenge K C A A•
Oct 30, 2016
This course is exceptional, full of discovery and learning. Even if you just make pure fun games for entertainment, I believe there are lots of valuable lessons in here to guide you toward making something that follows conventions and is attractive.
By Eriko S•
Oct 20, 2017
This course is a great introduction to familiarize yourself with the rudiments of gamification. It covers the basic elements and is taught really well. The assignments and exams are reasonably challenging as well! I'd highly recommend this course.