GenAI for Execs & Business Leaders: Formulate Your Use Case
As an exec or business leader, integrating genAI effectively into your organization will be a top priority. However, navigating how to strategically use this tool is daunting. This short course guides you through formulating effective genAI use cases for your area of business.
Through a series of hands-on activities, you will apply genAI best practices while using IBM’s watsonx AI engine to brainstorm ways to leverage this powerful tool in your organization. You will then construct a potential use case yourself. You will:
- Write effective prompts
- Develop a business goal to address your pain points
- Choose an appropriate genAI application suited to your goal
- Critically examine your use case feasibility by considering common risks and reflecting on ways to mitigate them.
Throughout the course, you will draw on your own industry expertise and leverage that knowledge to refine your ideas for your organization with genAI assistance.
To get the most from this course, we recommend you take the first 2 courses in the Generative AI for Executives and Business Leaders specialization as well. You should also be familiar with basic AI terminology and common AI business concepts.
Status: Feasibility Studies
Feasibility Studies
Status: Responsible AI
Responsible AI
Intermediate·Course·4 hours
Featured reviews
4.0
·Reviewed Nov 2, 2025
Very nicely curated course material. Explained basic concepts in a very simple way and easy to understand.
4.0
·Reviewed May 14, 2025
Focuses on writing effective prompts, and successful and failure use cases.
5.0
·Reviewed Aug 14, 2025
Great examples were shared to learn more effectively.
5.0
·Reviewed Feb 24, 2025
It is valuable, taking into account the business context and its implications.
5.0
·Reviewed May 22, 2025
A very complete introduction for business leaders, thanks IBM.
5.0
·Reviewed Mar 29, 2025
Really helped me understand AI prompts and how to better get the answers you need as well as identify hallucinations in AI :)
All reviews
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M
Marc
5.0
·Reviewed Feb 11, 2025
Good course to get a handle on AI in business. Especially for higher management. It offers a solid basis, but as AI developments are moving incredibly fast, it would be recommendable to supplement the knowledge and information with current news and developments to stay on top of it. But this goes without saying.
H
Haley
5.0
·Reviewed Mar 30, 2025
Really helped me understand AI prompts and how to better get the answers you need as well as identify hallucinations in AI :)
A
Adeel
5.0
·Reviewed Feb 25, 2025
It is valuable, taking into account the business context and its implications.
L
Lina
5.0
·Reviewed May 23, 2025
A very complete introduction for business leaders, thanks IBM.
P
Pawan
5.0
·Reviewed Aug 15, 2025
Great examples were shared to learn more effectively.
M
Monika
5.0
·Reviewed Feb 10, 2026
Great course, very clear and helpful.
G
Geetika
5.0
·Reviewed Feb 10, 2026
Really good course, great learning!
N
Naveen
5.0
·Reviewed Sep 28, 2025
Concise and informative!
C
Camilo
5.0
·Reviewed Feb 12, 2025
Genial Muy completo
K
khushbu
5.0
·Reviewed Feb 10, 2026
Excellent course
N
Niveditha
5.0
·Reviewed Feb 10, 2026
Excellent course
R
Rashmi
5.0
·Reviewed Dec 7, 2025
Excellent course
R
Rob
5.0
·Reviewed Jan 27, 2025
Great course
D
Dougals
5.0
·Reviewed Nov 27, 2025
Excelente !
A
Aayat
5.0
·Reviewed Feb 10, 2026
Excellent!
D
Dr
5.0
·Reviewed Sep 27, 2025
Loved it
S
SijiSkillup31
5.0
·Reviewed Feb 10, 2026
Good
P
Panagiotis
5.0
·Reviewed Dec 26, 2025
nice
V
V
4.0
·Reviewed Feb 3, 2025
Extremely relevant and curated in a logical manner inculcating the nuances of GenAI right from its basics to utilizing it in the business environment by construction of effective use case and follow through actions by top management of a business. Very informative and with practical lab practices ensure a holistic learning experience.
H
Hernan
4.0
·Reviewed Mar 23, 2025
The content is really good in general, the only thing I would add to make it better is to have a PDF with the slides, so I can print them and take notes on them while I listen to the lecture.