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There are 4 modules in this course
This course offers a clear pathway to understand Generative AI and prompt engineering—two foundational skills for working with modern large language models (LLMs). You'll learn how models like GPT, BERT, and T5 generate human-like outputs, and how well-crafted prompts can guide these models to perform tasks across writing, coding, summarization, and more.
Through hands-on exercises and real-world examples, you’ll build the skills to communicate effectively with AI systems, enhance generation quality, and apply responsible prompting strategies across diverse applications.
By the end of this course, you will be able to:
- Explain how transformer-based models like GPT, BERT, and T5 work and compare their capabilities
- Design prompts for various tasks using zero-shot, one-shot, and few-shot techniques
- Apply advanced strategies such as Chain-of-Thought, Tree-of-Thought, and knowledge-grounded prompting
- Identify and defend against prompt injection and adversarial threats
- Evaluate AI outputs using metrics like BLEU, ROUGE, and human-AI collaboration strategies
This course is ideal for developers, data scientists, content creators, and early-career AI practitioners aiming to build effective, safe, and scalable Generative AI solutions.
No prior experience with LLMs is required, though a basic understanding of Python and machine learning concepts is helpful.
Join us to master the essential techniques behind today’s most powerful AI tools—and shape the future with your prompts.
In this module, you'll explore the foundations of Generative AI, how it works, why it matters, and where it's headed. Learn about key model types like GPT, BERT, and T5, and dive into core techniques such as transformers and attention mechanisms. Through hands-on demos and lifecycle insights, you’ll also discover how to build, evaluate, and responsibly deploy Generative AI systems using modern tools and ethical best practices.
Demonstration: Visualizing Attention in Transformer Model•6 minutes
LLM Modeling Lifecycle•5 minutes
Development and Evaluation Lifecycle•5 minutes
Tools and Platforms for Automation•6 minutes
Responsible and Ethical GenAI•5 minutes
Demonstration: Evaluating Text Generation with BLEU and ROUGE•7 minutes
5 readings•Total 90 minutes
Course Syllabus•10 minutes
Generative AI: A Practical Perspective•20 minutes
Interpretable Generative Models: Making the Black Box Transparent•20 minutes
Evaluating Generative Models: BLEU and ROUGE in Action•20 minutes
Summary of Generative AI Essentials•20 minutes
4 assignments•Total 48 minutes
Knowledge Check: Generative AI Essentials•30 minutes
Practice Quiz: Foundations of Generative AI•6 minutes
Practice Quiz: Core Techniques Behind Generative AI•6 minutes
Practice Quiz: Building, Deploying, and Governing Generative AI•6 minutes
1 discussion prompt•Total 10 minutes
Introduce Yourself•10 minutes
Prompt Engineering Essentials
Module 2•3 hours to complete
Module details
In this module, you’ll learn the essentials of Prompt Engineering, how to craft, structure, and refine effective prompts for generative AI models. Explore different prompting types like zero-shot, one-shot, and few-shot, and apply them to real-world NLP tasks. With hands-on demonstrations, you’ll discover techniques for prompt tuning, evaluation, and optimization to drive more accurate and creative AI outputs.
What's included
11 videos4 readings4 assignments
Show info about module content
11 videos•Total 67 minutes
Introduction to Prompt Engineering•4 minutes
Anatomy of a Prompt•5 minutes
Prompting Types and Use Cases•7 minutes
Prompting Techniques Overview•5 minutes
One-Shot and Few-Shot Prompting•7 minutes
Understanding Instruction Tuning•7 minutes
Demonstration: Crafting Zero-Shot, One-Shot, and Few-Shot Prompts•7 minutes
Prompt Testing and Evaluation•6 minutes
Prompts for NLP Tasks•7 minutes
Prompt Variations and Design Strategies•6 minutes
Demonstration: Designing Creative Prompts for DIverse NLP Tasks•6 minutes
4 readings•Total 75 minutes
Developing a Customer Support Chatbot for E-Commerce•15 minutes
Leveraging One-Shot and Few-Shot Prompting for Market Research and Competitive Analysis•20 minutes
Improving a Business Intelligence (BI) Dashboard with Prompt Testing and Optimization•20 minutes
Summary of Prompt Engineering Essentials•20 minutes
Practice Quiz: Foundations of Prompt Engineering•6 minutes
Practice Quiz: Prompting Techniques in Practice•6 minutes
Practice Quiz: Optimizing and Evaluating Prompts•6 minutes
Advanced Prompt Engineering
Module 3•3 hours to complete
Module details
In this module, you’ll master advanced prompt engineering strategies to boost reasoning, accuracy, and safety in Generative AI outputs. Learn powerful techniques like Chain-of-Thought, Tree-of-Thought, and least-to-most prompting, along with methods for contextual and reflective thinking. Explore how to defend against prompt injection, ensure robustness, and automate prompt workflows for secure, scalable AI deployment.
Practice Quiz: Advanced Reasoning Strategies with Prompts•6 minutes
Practice Quiz: Enhancing Prompt Accuracy and Context•6 minutes
Practice Quiz: Enhancing Prompt Accuracy and Context•6 minutes
Course Wrap-Up and Assessment
Module 4•1 hour to complete
Module details
In this module, you’ll consolidate your learning through a course summary, interactive quizzes, and final assessments. Reinforce your understanding of Generative AI and prompt engineering, evaluate your progress, and get ready to apply your skills confidently in real-world AI projects.
What's included
1 video2 assignments1 discussion prompt
Show info about module content
1 video•Total 3 minutes
Course Summary: Generative AI and Prompt Engineering Essentials•3 minutes
2 assignments•Total 60 minutes
End Course Knowledge Check: Generative AI and Prompt Engineering Essentials•30 minutes
Designing a Multilingual Virtual Assistant with Gen AI and Prompt Engineering•30 minutes
1 discussion prompt•Total 10 minutes
Describe your Learning Journey•10 minutes
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Generative AI refers to models that can create new content like text, images, or code using learned patterns.
Who is this course for?
This course is ideal for developers, data scientists, and AI enthusiasts looking to master GenAI and prompt design.
Do I need coding experience?
Basic Python knowledge is helpful but not mandatory. Demos and labs are guided.
What will I learn in this course?
You'll learn how Generative AI works, how to design prompts, and how to apply models like GPT and BERT.
What are prompting techniques?
Prompting techniques help guide AI models to produce accurate and useful outputs using structured inputs.
Does the course include hands-on labs?
Yes, the course includes demonstrations and a project-based lab for practical experience.
What is prompt engineering?
Prompt engineering is the practice of crafting effective prompts to guide large language models.
Are transformer models covered?
Yes, the course dives into transformers, including attention mechanisms and models like GPT, BERT, and T5.
Is there a certificate after completion?
Yes, you’ll receive a certificate upon completing all modules and the final assessment.
Can I use these skills in real-world projects?
Absolutely. The course includes applied strategies for real use cases like text generation and automation.
Is this course up to date with GenAI trends?
Yes, it includes the latest GenAI models, prompting strategies, and responsible AI practices.
What does Module 1 on Generative AI Essentials cover?
Module 1 covers the foundations of Generative AI, key architectures, popular models, and ethical considerations in GenAI development and deployment.
What does Module 2 on Prompt Engineering Essentials cover?
It covers prompt engineering foundations, techniques like one-shot/few-shot, and methods for optimizing and evaluating prompts for NLP tasks.
What does Module 3 on Advanced Prompt Engineering cover?
It explores advanced strategies like chain-of-thought, self-consistency, prompt security, and automation for enhancing AI interactions.
Is this course suitable for beginners?
Yes, this course is designed for beginners, providing a strong foundation in Generative AI and prompt engineering, along with advanced concepts.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.