Este curso tiene como objetivo fortalecer las capacidades de gestión de pequeños y medianos empresarios, y personas interesadas en emprender. El Programa Pyme de la Pontificia Universidad Católica de Chile te invita a profundizar sobre lo que se requiere para ser un empresario exitoso y a aprender buenas prácticas en dirección de empresas que permitan crear valor al cliente, a través del marketing y herramientas comerciales. Te ayudará también a comprender las principales decisiones financieras que enfrenta la empresa, la contabilidad y su utilidad para la gestión y control del negocio; asimismo, conocerás las claves para seleccionar y dirigir personas y equipos, procurando su mayor productividad y desarrollo humano integral.

Gestión Empresarial Exitosa para Pymes
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Gain insight into a topic and learn the fundamentals.
8 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
- Marketing
- Finance
- Value Propositions
- Innovation
- Entrepreneurship
- People Management
- People Development
- Financial Management
- Business Management
- Recruitment
- Management Accounting
- Accounting
- Marketing Strategies
- Financial Analysis
- Persona (User Experience)
- Customer experience improvement
- Staff Management
- Business Strategy
- Human Resources Management and Planning
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Assessments
4 assignments
Taught in Spanish
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There are 5 modules in this course
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