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California Institute of the Arts

Ideas from the History of Graphic Design

This intensive survey examines four pivotal eras in the History of Western Graphic Design, tracing the evolution of visual communication from the Industrial Revolution through the mid-20th century. While the global history of design is vast, this course focuses specifically on the Euro-American narrative to illustrate how mass production and Western modernist principles established the foundations of today’s professional design standards. Students will analyze how the relationship between words and pictures shifted across social, political, and technological contexts in Europe and the United States. By investigating the works of innovative Western groups—from the Victorian era to the Bauhaus and American Modernism—learners develop a technical and conceptual toolkit to inform their own contemporary practice. This course is an essential foundation for emerging designers seeking to understand the specific historical forces that shaped the "modern" aesthetic and its subsequent radical reactions.

Status: Creative Design
Status: Logo Design
BeginnerCourse11 hours

Featured reviews

SV

Reviewed Nov 8, 2020

This is another awesome course that I enjoyed thoroughly! I loved and enjoyed learning about the awesome people and institutions of the past that made graphic designing what it is today.

BK

Reviewed Sep 29, 2021

The course provIded me wIth a good overvIew of graphic design history. The classes would easy to understand and assimilate. The assignments were very helpful to understand the lessons. Many thanks!

MM

Reviewed May 19, 2020

I love the materials and how they are structured along with the quizzes and the assignments. They really help students to grasp the concepts of design history and design studies.

FO

Reviewed Jan 13, 2017

I really like it, even it took long time for me to submit week 4 assignments before the dead line.I really wonder if calart afford an online graphic design degree.Thanks.

MH

Reviewed May 29, 2020

It was amassing course for amateur learner. Historical development of design and contemporary designing concept. As it is essential for a designer to understand concept of design.

SC

Reviewed Feb 26, 2017

It's good to have a background on the history of Graphic Design. Historical and Contemporary References and what their differences helps me when designing a brand/logo/logotype

AC

Reviewed Nov 7, 2018

This should be one of the first courses. Students, especially English Language Learners need the front loading of the topic. It would ideally help clarify the idea of graphic design.

P

Reviewed Nov 26, 2016

Its been a great course, many info and points that are fantastic in the learning or adding new knowledge always. I will always recommend this course for those who want to know more and learn design.

TR

Reviewed Jul 22, 2020

I enjoyed this course--it gives a useful and broad overview of Graphic Design, discussing artists in historical contexts as well as unpacking some of the philosophies that informed their work.

RY

Reviewed Sep 18, 2019

I think learning from the history is really important for graphic designers, as inspirations or reference! This course does a great job covering different styles and schools of graphic design!

JA

Reviewed Oct 22, 2016

very informative course, it's very good to know the inspiration of contemporary art cultures. it opens up more creativity and out of the box thinking for new artists like me. Thank you

HC

Reviewed Aug 20, 2017

It's a lovely course and the lecturers are great, but it focus mostly on American design or the impact of other designers in the USA. I would love to learn more about non-USA design.